What is the aim of the day-long event?

(23)"The Business of Show Business" was a day-long event in which attendees talk about the financial benefits of the American motion-picture industry, particularly the industry’s contribution to the national economy.
    Participants discussed financial strategies for making and marketing films, investment and risk management, and other business challenges.(24)The attendees here met in small groups as well as in formal meetings, and included filmmakers, lawmakers, cinema arts students, and other industry constituents from around the world.