首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it’s only too
Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it’s only too
admin
2010-04-30
32
问题
Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it’s only too easy to see what they mean. A dictionary definition of the media is mass communications, e.g. the press, television, radio. The media sees its main purpose as giving the public news. Naturally to provide the public with news it has first to gather it. The whole function and purpose of the media, then, seems to depend on the word "news", but more important, on how the word is interpreted.
The media like any big business venture today is an extremely competitive world of its own. In providing material for its public it has constantly to make sure it serves the right diet. No public will waste time on your paper or your TV channel otherwise. The sad truth is that there seems only one way to catch an audience — hit them right between the eyes. What started, as a mild tap has now become a sledgehammer blow that goes by the name of sensationalism?
A reporter chooses "has to choose" a news story because of its sensation value. The young inexperienced cub reporter rings his news editor about a car crash. He starts to explain the details to him but the experienced editor asks the cub one question: "Anyone killed?" and to himself he thinks, why do we offer jobs to children?
One may accuse newsman of cynicism but they will quickly remind you of die hard facts of survival in the world of the media. The favorite words the’ newspaper place cards in the streets bombard the public with are, "Surprise, Sensation, Drama, Shock;’ You wonder, when the papers batter the public with dramas and sensations day after day, that they haven’t put an end to sensation long ago. As a regular newspaper reader you also thank Heavens for the light relief of the comic strips. Turn finally from them to what is referred to laughingly as steam radio, in order to show its relative antiquity. This for many millions of people is the only live contact they have with the outside world that rightly or wrongly they have been led to believe they should have contact with. It’s extremely hard of course to see why, when for the most part its news services bring them tragedy, disaster, heartbreak, other people’s misfortunes— in a word, trouble. What again becomes quickly apparent is that a man’s job depends on sensationalism, and we are asked to excuse him for this.
Perhaps the media hasn’t quite grown up and we should congratulate it on getting this far. The year 2000 may see great changes in the way news is presented to us. Again, who knows, it might even get worse if such a thing is possible. Perish the thoughts!
What does the whole function and purpose of the media more importantly seem to depend on?
选项
答案
How the word is interpreted
解析
转载请注明原文地址:https://jikaoti.com/ti/AJYMFFFM
0
大学英语六级
相关试题推荐
Theethical(伦理的)behaviorinindustrializedcountrieshasbeenputunderpressure.DuringthelastyearinNorwaywehaveseenc
Towardstherolethescientificestablishmentisplayingtheauthor’sattitudeisthatof______.Wecaninferfromthefirstp
Spaceenthusiastslooktothedaywhenordinarypeople,aswellprofessionalastronautsandmembersofCongress,canleaveEarth
A、Hisvisionandhistravelallovertheworld.B、Hisexpertiseandbusinessmarketingskills.C、Themoneywepayforthe"infor
A、Itwasprettygood.B、Itwasratherdull.C、Itwasnotwellorganized.D、Itwasattendedbymanypeople.CW:Let’stalkaboutt
A、Competitioninbusiness.B、Governmentgrants.C、Atypeofeconomicpolicy.D、Internationaltransportationpractices.CWhatdoe
A、Fatheranddaughter.B、Husbandandwife.C、Motherandson.D、Friends.CM:Youhavenevertoldmeaboutthat.Whenwereyoustu
A、Shehasn’tpreparedthecourseoutlineyet.B、Themancangetthecourseoutlineafterclass.C、Therearen’tanycopiesofthe
A、Intellectualchallenge.B、Socialchallenge.C、Physicalchallenge.D、Economicchallenge.CWhenpeopleparticipateinsportinga
ScientistssaytherehasbeenaseveredecreaseintheamountofwaterinLakeChadinnorthernAfricainthelastthirtyyears.
随机试题
铜及铜合金通常可分为()等几大类。
Ⅱ型呼吸衰竭最常见于下列哪一种疾病?
正常5个月小儿的体重是出生体重的
A、裂片B、黏冲C、片重差异超限D、均匀度不合格E、崩解超限;产生以上问题的原因是润滑剂用量不足
某实施监理的工程,建设单位与甲施工单位签订施工合同,约定的承包范围包括A、B、C、D、E五个子项目,其中,子项目A包括拆除废弃建筑物和新建工程两部分,拆除废弃建筑物分包给具有相应资质的乙施工单位。工程实施过程中发生下列事件。事件1:由于拆除废弃建
某工程为国家大型公用事业项目,下列关于该工程的工程监理的说法,正确的有()。【2007年考试真题】
()是开始改善生产现场的第一步。
邓小平理论在走向成熟,并形成体系阶段所取得的重要理论成果有
数据流图可用于抽象描述一个软件的逻辑模型,并由若干种基本的图形符号组成,下述图名Ⅰ.加工 Ⅱ.数据流 Ⅲ.数据存储 Ⅳ.外部实体哪些是构成数据流图的基本图形?
许多大中型企业出于多种原因建立了数据仓库,以下不是建立数据仓库的合理理由的是()。
最新回复
(
0
)