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  3. Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning

Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning

admin2019-08-08  57
问题    Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning on opening new brick-and-mortar bookstores in Portland, Oregon, and Chicago to go along with their already-open location in Seattle and soon-to-open locations in San Diego and New York City.
   【F1】The news confirms Amazon CEO’s comments at a May shareholders meeting that the company would like to continue to expand beyond its massive digital marketplace, which accounted for 60 percent of online sales growth last year. "We’re definitely going to open additional stores, how many we don’t know yet", The CEO said of plans to open more physical locations. "In these early days, it’s all about learning, rather than trying to earn a lot of revenue."
   Amazon opened its first bookstore in November last year in Seattle, where the company is headquartered. According to The New York Times, the store bears a strong resemblance to large-scale book retailers like those operated by Barnes & Noble, except for a handful of differences. Instead of displaying books with the spine out, the Amazon store displays them cover out to make browsing easier. 【F2】This means the store can’t stock as many books as other large-scale book retailers, but as Amazon CEO said at the shareholders meeting, at this stage Amazon is simply seeing what it is able to learn from its stores.
   This ability to experiment with brick-and-mortar locations is unique. 【F3】Most physical retailers are struggling to keep up with digital newcomers like Amazon and don’t have the financial surplus to test outside-the-box business models. Amazon, on the other hand, can more than afford to test whether it can disrupt the physical retail experience. In addition to cosmetic changes like displaying books cover out, the stores will operate in conjunction with online user data. They will also feature an electronic section meant to showcase products like the Kindle and Echo.
   【F4】Not only do physical locations give consumers a chance to understand the company’s hardware, experts say that in-store shopping is still the best way to spur the discovery of new books. The stores could also lay the groundwork for Amazon to open other brick-andmortar stores focusing on other products, such as food. 【F5】Though AmazonFresh allows users to have groceries delivered to their door, it’s probably a safe bet that in-store shopping is also the best way to spur discovery of new produce as well.
【F3】
选项
答案很多实体零售商也努力赶上像亚马逊这样的数字市场新人，但是他们没有富余的资金去尝试打破一些常规的商业模式。
解析 ①本句是一个主谓宾结构的简单句，and连接两个并列的谓宾结构。②谓语1 struggle to do sth．意为“努力做某事；挣扎着做某事”。keep up with意为“赶得上；和……保持联系”。③宾语2 the financial surplus意为“财政盈余”。to引导的动词不定式to test outside-the-box business models充当句子的目的状语。
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