首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-11-27
37
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
When did the green third wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental con—cern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://jikaoti.com/ti/8R9FFFFM
0
大学英语四级
相关试题推荐
A、Itisofnoeffectnow.B、Itisnotsupportedbythepresentadministration.C、Itrequiredindividualstatetogivetestonst
AsanotheractivehurricaneseasonintheAtlanticwindsdown,someatmosphericscientistssaytheyhavethetoolstostoporsl
Thebenefitsofquittingsmoking—reducedriskofcancerandmanyotherhealthproblems—areknown.Butformillionsofsmokers,t
A、Stophiscarforadrink.B、Havearestatonce.C、Drivedirectlytothehotel.D、Haveadrinkinthehotel.C行动计划题。女士建议停车喝点东西
Oneofthemostfamousandmosttalked-aboutactressestocomeoutofHollywoodhasdied.Film【B1】______ElizabethTaylordiedW
A、Whentheseasonchanges.B、Whenthecolorofthefoodchanges.C、Whentheymovetodifferentplaces.D、Whentheyareattracted
A、Itisusefulfordevelopingprofessionalskills.B、Ithelpspeopledevelopsomecommunicationskills.C、Ithelpspeopledevelo
Complainingaboutfaultygoodsorbadserviceisnevereasy.Ifsomethingyouhaveboughtis【B1】______,youareactuallynotask
A、Humanbeingssuddenlyappearbeforethem.B、Someunexpectedanimalsstepintothebush.C、Thereareloudnoisescomingfromma
Google’sGoogleproblemA)GoogleiskillingGoogleReader.UseofGoogleReader,atool,bytheway,forreadingonlinecontent
随机试题
下列哪一或哪些选项的表述可以成立?()
浓度为10-5mol/L的盐酸溶液稀释10000倍,所得溶液的pH值为9。()
简述股利政策的含义及影响公司制订股利政策的法律因素。
金属饰面板安装方法有()。
保证人不属于政府采购当事人。()
有人建议朱老师对违纪的学生进行罚款,朱老师拒绝了这一建议。这体现了朱老师()。
学生自身身心发展的需要和对体育活动的兴趣爱好是学生参与体育活动的主要动力。
用“综合业务数字网”(又称“一线通”)接入因特网的优点是上网通话两不误,它的英文缩写是()。
A、Theyaresixmonthsold.B、Theyaretwoweeksold.C、Theyaresixweeksold.D、Theyareeightweeksold.C
A、Wedon’tknowwhomwemakeatransactionwith.B、Wedon’tknowthesellers’reputationandpersonality.C、Wecan’tidentifywh
最新回复
(
0
)