首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2014-04-23
45
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first ana-lyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
In discussing the marketing concept, the author focuses on______.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
D
解析
本题问在讨论市场营销概念时作者主要是围绕什么来写的。答本题需要综合概括全文,区分主旨与细节。从文章结构上看,第一段讲述传统生产与销售的关系,第二段论述营销的目的和任务,第三段论证消费者、经销者和生产者之间的相互关系并以实例说明消费指导生产这一主题。通读全文不难看出,作者的论述始终围绕着生产与消费的关系,这正是营销概念的理论基础。因此,本题的正确答案应是D“围绕着市场营销的理论基础来写的”。
转载请注明原文地址:https://jikaoti.com/ti/7bIYFFFM
0
在职攻硕英语联考
相关试题推荐
AEachemployeewithBamodicumofintelligenceCwouldbeabletoundertakeDsuchabasicprocess.
Ithaslongbeenknownthattotalsleep______is100percentfataltorats,yet,uponexaminationofthedeadbodies,theanimals
In1987,H.I.V/AIDSjoinedalistofdiseasesthatcouldkeepapersonoutofthelinkedStates.Thegovernmentlatertriedto
Don’tcallhimjustacollegeprofessor.Internetentrepreneur,TVpersonality,advisortopresidents,andfriendtotherichan
Thecustomis______inthebeliefthatanewpregnancy—throughitsdetrimentaleffectonbreastfeeding—wouldendangerthemother’
Forthispart,youareallowedthirtyminutestowriteacompositiononthetopic:ReduceWasteonCampus.Youshouldwriteatl
Hedidn’tnoticemeinthecrowd;buthespottedmysisterwhowas______becauseofherredhair.
______individualsastakeupthisroleoftenfindlifefrustrating.
Forthepurposeofmakingweathermaps,informationwillbesentto______.
Plantsaresubjecttoattachandinfectionbyaremarkablevarietyofsymbioticallyspeciesandhaveevolvedadiversearrayof
随机试题
简析庄子《逍遥游》的论述思路。
设函数z=f(x,xy)+φ(x2+y2),其中函数f具有二阶连续偏导数,函数φ具有二阶连续导数,求.
Itisamazingthatasmallchildof3or4yearsofagecansingasongwithoutunderstandingitsmeaning______.
患者,男,60岁。因2小时前在参加登山比赛后突感心前区压榨性持续疼痛,伴大汗、头晕、恶心,向左后背及喉颈部放散,口含硝酸甘油3次,疼痛仍无明显缓解。既往有高血压5年,未用药控制,无糖尿病史,无烟酒嗜好,父母均有“冠心病”。查体:体温36.3℃,脉搏94次/
心动周期中,左心室内压急剧升高是在
下列句子中,没有语病的一项是()。
简述利用未公开信息交易罪与内幕交易罪的区别。
我国是()阶级领导的、以工农联盟为基础的(),国家一切权力属于人民。
设矩阵是矩阵A*的一个特征向量,λ是α对应的特征值,其中A*是矩阵A的伴随矩阵。试求a、b和λ的值。
Manyofthesedevelopmentsdrewontheexperienceoftherestoftheworld,ratherthanbeingconfinedwithintheboundariesof
最新回复
(
0
)