2. 外语
  3. A、Different types of ads cost the same. B、The cheaper the ad is, the more people will notice it. C、The larger the ad is, the mor

A、Different types of ads cost the same. B、The cheaper the ad is, the more people will notice it. C、The larger the ad is, the mor

admin2020-03-30  26
问题  
M: Excuse me, is this the ad department?
W: Sure is. Can I help you?
M: Hi, I’m M Benson... er... I’ve got a few questions. I’d like to know more about how to advertise in your newspaper.
W: OK Well, first, have you seen our rate card?
M: Rate card? I’m afraid I don’t know anything about it.
W: No problem. We’ll take it from the top. Here. This is a rate card. It’s a little complicated at first, but it shows you how much various types of ads in our newspaper cost.
M: Gee, I don’t know where to start.
W: There are two basics you have to consider. One, how big do you want.your ad to be?[10]The larger your ad is, the more it costs... and the more people will notice it.
M: Great, so far. ... Please continue.
W: Second, how often do you want it to be in the paper? Of course, the more frequent your ad is, the more it costs.
M: Yes. I understand. But I have no idea what kind I should choose.
W: There’s a rate for running an ad one time, various rates for multiple ads, and additional rates for weekend ads. Weekend ads are more expensive—more people read the paper then and they take longer to look at ads on weekends. May I ask for what you want to advertise?
M: It’s for my wife. She’s starting an antique shop. Can you give me some suggestions?
W: I can help you work out a program for your wife’s new business.
M: When do you recommend we run the ads?
W:[12]If you know who your customers are going to be, we can really help you For instance, we know what parts of the newspaper are more likely to be read by women... and we know on what days they read it.
M: Amazing. I will ask my wife. She knows a lot more about that than I do. I will come back to you for help tomorrow.
9. What is the conversation mainly about?
10. What does the woman say about the rate of advertising on newspaper?
11. Why is advertisement on weekends more expensive?
12. What does the woman suggest the man do before running the ads?
选项 A、Different types of ads cost the same.
B、The cheaper the ad is, the more people will notice it.
C、The larger the ad is, the more it costs.
D、The more complicated the ad is, the more it costs.
答案C
解析 细节题。女士的介绍非常清晰：广告类型不同价格也不同(A与此相反)，主要考虑两点：一是版面大小(即C)，二是出现频率。由此可知，本题选C。女士没有提到广告费用的高低与人们对该广告的关注度之间存在因果关系，B错误，此外B也不大符合常理；女士也没有提到广告的复杂程度是否与价格构成正比关系，D无据可查。
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大学英语四级

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