首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you see a diamond ring on the fourth finger of a woman’s left hand, you probably know what it means: in America, this has lon
If you see a diamond ring on the fourth finger of a woman’s left hand, you probably know what it means: in America, this has lon
admin
2011-03-22
44
问题
If you see a diamond ring on the fourth finger of a woman’s left hand, you probably know what it means: in America, this has long been the digit of choice for betrothal jewelry, and the lore of the trade traces the symbolism back to ancient times. But if you see a diamond ring on the fourth finger of a woman’s right hand, you may or may not know that it signifies an independent spirit, or even economic empowerment and changing gender mores. "A lot of women have disposable income , "Katie Couric said recently on the "Today" show after showing viewers her Chanel right-hander. "Why wait for a man to give her a diamond ring?"
This notion may be traced back, approximately, to September. That’s when the Diamond Information Center began a huge marketing campaign aimed at articulating the meaning of righthand rings — and thus a rationale for buying them. "Your left hand says ’we, ’" the campaign declares. "Your right hand says’me. ’ " The positioning is brilliant: the wearer may be married or unmarried and may buy the ring herself or request it as a gift. And while it can take years for a new jewelry concept to work itself thoroughly into the mainstream, the right-hand ring already has momentum.
At the higher end of the scale, the jewelry maker Kwiat, which supplies stores like Saks, offers a line of Kwiat Spirit Rings that can retail for as much as $ 5,000, and "we’re selling it faster than we’re manufacturing it," says Bill Gould, the company’s chief of- marketing. At the other end of the scale, mass-oriented retailers that often take a wait-and-see attitude have already jumped on the bandwagon.
Firms like Kwiat were given what Gould calls "direction" from the Diamond Information Center about the new ring’s attributes — multiple diamonds in a north-south orientation that distinguishes it from the look of an engagement ring, and so on. But all this is secondary to the newly minted meaning. "The idea," Morrison says, "is that beyond a trend, this could become a sort of cultural imperative. "
A tall order? Well, bear in mind that "a diamond is forever" is not a saying handed down from imperial Rome. It was handed down from an earlier generation of De Beers marketers. Joyce Jonas, a jewelry appraiser and historian, notes that De Beers, in the 40’ s and 50’s, took advantage of a changing American class structure to turn diamond rings into a(n) (attainable) symbol for the masses. By now, Jonas observes, the stone alone "is just a commodity. "And this, of course, is what makes its invented significance more crucial than ever.
According to the author, "a diamond is forever" is ______.
选项
A、a sort of cultural tradition
B、a saying handed down from imperial Rome
C、a false symbol for the masses
D、a saying of made-up significance
答案
D
解析
词汇语义题,"a diamond is forever"译成汉语也就是“钻石恒久远”。但作者引用Jonas的话:钻石只是一种商品(is just a commodity),并用“其杜撰的重要性”(its invented significance)来表达自己的看法,这与选项D的意思完全一致,所以D为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/6masFFFM
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Ithasbeennecessarytoreferrepeatedlytotheeffectsofthetwoworldwarsinpromotingallkindsofinnovation.Itshouldb
Ithasbeennecessarytoreferrepeatedlytotheeffectsofthetwoworldwarsinpromotingallkindsofinnovation.Itshouldb
WhatisthepopulationofSydneyaccordingtothepassage?
Eachyear,anaverageof______peoplevisittheNiagaraFalls.
Somepeopleliketosharearoomwithastranger,whileothersdislikeit.Writeanessaytoshowyouropinionaboutit.Youres
In1990,thenumberofjobshavingnothingtodowithcomputersintheUniteStateswillbereducedto______.
Wehaveescapedthebattlefieldandnowcan,withmodemguidancesystemonmissies,touchvirtuallyeverysquareyardoftheea
Whichwordbestdescribesthelawyers’predictionofthechangeindivorcerate?
ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.Yourtranslationshouldbewritte
ThedivorcerateinAmericahasreached______.
随机试题
国际金融市场
下列哪项是恶性肿瘤的主要特征()
体位试验阳性的肿瘤是
胸脘胁痛,吞酸吐苦,咽干口燥,舌红少津,脉细弱,治宜选方
关于软骨肉瘤的叙述,下列哪项不正确
HⅣ流、乙脑病毒
下列药物中主要作用于M期的药物有( )。
图5—5—21所示梁受移动荷载F作用,当F移到()截面处梁内的压应力最大。
建造师张华因个人原因与原施工解除合同后,在一家建设工程招标代理公司就职,他要办理变更注册手续需要提交( )材料。
首次公开发行股票的信息披露中,发行人应根据交易的性质和频率,按照( )分类披露关联交易及关联交易对其财务状况和经营成果的影响。
最新回复
(
0
)