首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2015-06-07
63
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as pos sible.Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "envi ronmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertis ers reacted by reducing its emphasis.Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal en vironmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers con fused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://jikaoti.com/ti/6X6FFFFM
0
大学英语六级
相关试题推荐
A、Itisaprivatecompany.B、Itiscontrolledbythegovernment.C、Itcannotbeusedforgovernmentpropaganda.D、Itcanbeused
BringOurSchoolsoutofthe20thCentury[A]There’sadarklittlejokeexchangedbyeducatorswithanopposingtrace:RipVanW
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,
A、Itwasmild.B、Itwashumid.C、Itwashot.D、Itwascool.C对话中女士提到…ourfirstsummerhere…100Ffortenstraightdays.Therewasn
微博(microblog)是近几年开始兴起的一种社交网络服务。简单地说,就是将不超过140个字的几句话或者图片,通过电脑或手机发到微博上,随时随地和朋友分享你生活中的所见、所闻和所想。作为一种交际工具和获取信息的平台,这种新型的交流方式在不同年龄段的人群中
A、Theforecastsaiditwouldn’train.B、Theweatherwasgoodatthebeginning.C、Hethoughttheforecastwouldchange.D、Hedidn
A、Themancangoouttophone.B、Themanshouldnotmakeaphoneinclass.C、Themanshouldstayintheclasstolistentothel
Americansusuallyconsiderthemselvesafriendlypeople.Theirfriendships,however,tendtobeshorterandmore【B1】______thanf
A、Fromthelocalnewspaper.B、Fromthetelevisionprogram.C、FromaletterofRonan’smother.D、FromablogofRonan’smother.D
A、Shewasveryluckytoseemanywhales.B、Shedidn’tgotothewhale-watchingtrip.C、Shedidn’tseeawhaleonherwhale-watch
随机试题
债券与股票有哪些不同?
男性,45岁,间断上腹不适、疼痛3年余,餐后加重伴嗳气。胃液分析BAO为0,MAO为9.5mmol/h,最大可能是
在气街中,以下错误的一项是:气街的意义是:
确定医学正常值范围的方法有
有关颗粒剂叙述错误的是()
进口货物的申报期限为载运进口货物的运输工具向海关申报进境之日起()日内。
现金流量包含()。
水与空气、食品是人类生命和健康的三大要素。人体的水分占体重的50%到60%,儿童体内的水分多达体重的80%,没有水就没有生命。地球上的淡水资源只占地球水资源总量的3%,这3%的淡水中,可直接饮用的又只有0.5%。所以说,水是宝贵的资源,是生命之
在Access的数据库中已建立了“tBook”表,若查找“图书编号”是“112266”和“113388”的记录,应在查询设计视图的准则行输入
Mostpeoplewillprobablythinkthatliteratureisaformofartthatcanbeenjoyedwithoutformalinstruction.However,people
最新回复
(
0
)