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  3. Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

admin2014-07-10  38
问题     Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market.
    One thing you can do is to talk with real estate(房地产)agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach a key target market—new home buyers—who may need new furniture for their future homes. Increasing foot traffic(顾客流量)is also important for a furniture store. To get more people to the store, you can advertise a raffle event(抽奖活动). This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest.
    In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company’s credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest.
Why is it a challenge for small businesses to sell furniture to the public?
选项 A、The style of furniture changes fast.
B、Their furniture is often old-fashioned.
C、People buy furniture only occasionally.
D、The public’s taste for furniture is different.
答案C
解析 事实细节题。本题询问为什么对于小型企业主来说，向公众推销家具具有挑战性。考点在第1段第1、2句。第1句指出向公众推销家具具有挑战性后，紧接着第2句指出“消费者偶尔购买家具”，从句意上可判断这两句话为因果关系，第2句是原因，答案为C。
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