首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
admin
2017-09-04
45
问题
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
The train ads were placed among family-oriented TV programs involving nature and America because______.
选项
A、they could focus on meaningful travel experiences
B、they could increase the effectiveness of the TV programs
C、their profits could be increased by some 15 percent
D、most travel-lovers and nervous fliers were believed to be among the audiences
答案
D
解析
问广告放在面向家庭、表现大自然和美国的节目中的原因。第三段的in order to表示的就是目的:为了很好地吸引目标观众,再联系第一段的市场定位可推断出潜在的火车乘客就在这些节目的观众之中,故选D。
转载请注明原文地址:https://jikaoti.com/ti/61jGFFFM
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
It’struethatpeoplefromeveryculturehavesome______basicneedsbutexpressthemindifferentways.
Workingonanewspaperisaverybusyjob.Manynewspapers【21】eachday,andtheyhaveto【22】peoplewithallthelatestnews.The
Onlyoneanimalcanwalk200mileswithoutstoppingoncetorest.Itwouldtakeapersontwodaysandtwonightstowalkthisfa
根据中文提示,将对话中缺少的内容写在线上。这些句子必须符合英语表达习惯。打句号的地方,用陈述句;打问号的地方,用疑问句。提示:Alice求机场的一位旅客帮忙告诉她怎样才能搭乘去纽约的航班。这位旅客说朝左拐,随后找Alice要搭乘的航空公司(air
Forthousandsofyears,manhasenjoyedthetasteofapples.Apples,whichareabout85percentofwater,growalmosteverywhere
A、resultB、thrustC、reduceD、trunkC
A.HowaboutherB.WhathappenedC.IbelieveheD.poorAlanE.IcanimagineF.IguesssomethingG.Isshefine
Ontheanniversaryoftheartist’sbirth,VanGogh’sSunflowerswas【C1】______forjustunder£25millionatthefineartauctione
Itisphysicallyimpossibleforawell-educated,intellectual,orabravemantomakemoneythechiefobjectofhisthoughts;a
随机试题
根据近视度数分类:轻度近视为_________,中度近视为_________,高度近视为_________。
哪种检查用于淋病诊断哪种检查用于确诊非淋菌性尿道炎
假设陈先生与陈太太是你的新客户,目前正面临生涯与家庭上的转变,需要金融理财师协助规划。经过初步沟通面谈后,你获得了以下家庭、职业与财务信息:一、案例成员二、收支情况陈先生税后月收入为3万元;陈太太无工作收入。目前家庭月生活支出为5000元。三、资
在重大资产重组的资产评估中,上市公司独立董事不需对()发表独立意见。
资产负债表中,各类负债是按()顺序排列的。
下列社会工作专业守则中,体现社会工作专业责任的是()。
某高校本科生A在大学一年级时就因多次旷课而受到警告处分,后又多次违反学校有关宿舍管理规定,受到记过处分。2012年6月15日,A在参加期末考试期间,被当场发现作弊行为。该高校为了严肃校纪校风,稳定校园教育教学秩序,营造积极向上的校园环境,决定给予A留校察看
政策分析是依据一定的政策理论知识,运用各种分析方法和技术,帮助决策者制定和优化具体政策的过程。根据上述定义,下列叙述有误的是:
魏某受恐怖活动组织的指派潜入中国大陆进行恐怖活动,先后杀害3人,绑架1人。魏某的行为构成何种犯罪?()
在SQLSELECT查询中,为了使查询结果排序必须使用短语
最新回复
(
0
)