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  3. Could you tell me what influence you think the media has nowadays on business life in China?

Could you tell me what influence you think the media has nowadays on business life in China?

admin2010-02-11  52
问题 Could you tell me what influence you think the media has nowadays on business life in China?
选项
答案Suggested answers: a．Media influences everything, everyone, and everywhere, everyday in the world. China is no exception. Media is a means for governments, companies and individuals to send their messages to the people. It is also a means for them to get their needy information. Media has a great influence nowadays on business life in China. b．So far as I know, the media has an increasing influence on business life in China. Media has changed the way we live and work, and in the future the rate of change is expected to increase. Take the digital TV for example. Seeing digital profits in China, new TV technology may open doors to foreign programmers. c．The media has great influence on business life in China, and such influence is still on the increase. Almost everyone watch Television everyday. The spread of digital TV will boost demand for programming from Viacom, News Corp. and other international media companies in China, a market with more than 1 billion viewers. d．The media has great impact on business life in China today. Production joint ventures create a huge opportunity. Digital creates needs for content that are so vast there will be many opportunities. As you can see now, more and more foreign media companies are planning to team up with the Chinese counterparts. Because the Chinese government has committed to upgrading the quality of programming and made a commitment to gradually liberalize tile market. Consequently, the media will have a greater influence on business life in China. e．The media has an increasing influence on business life in China. China’s broadcasting regulator has targeted 30 million digital-TV subscribers by 2005 and plans to move all broadcasts to digital by 2015. Only 280,000 have signed up so far. Digital technology uses bandwidth more efficiently than standard definition television, delivering better visual quality. Tile technology also allows for data transmission and the simultaneous broadcast of multiple channels, enabling interactive services such as paper-view movies, home shopping and stock trading. f．The influence of media on business life in China is still on the increase. Chinese government officials are betting that putting television on a more commercial footing will generate more revenue, taxes and jobs. Unemployment may be as high as 7 percent. g．The world’s biggest media companies can’t afford to ignore China’s TV market. Advertising spending before discounts, based on published rates, rose 45 percent in 2003 to $18. 2 billion. That puts China among the world’s top five TV markets, and second in Asia after Japan. h．The media continues to play an increasing role in China. The regulator eased rules this year by letting overseas broadcasters form local production ventures. The companies still won’t be allowed to transmit nationwide on their own and will be limited to minority stakes in the ventures. i．The media is playing a tremendous role in globalization. Overseas companies will have a better chance of profiting from digital TV because it requires more and higher-quality programming than state broadcasters can provide. j．Media make life, make interest, and make importance. As we can see, media make nobody somebody. Media make star out of previous little-known singer.
解析 Media can make star out of previously little-known singer．媒体使无名歌手成明星。digital technology 数字技术，数码技术。 subscriber认捐者，捐款者，(商业性电话、收费电视等的)用户，订阅者，认购者。media或mediums传播媒介，媒体。使用时把media看作单数或复数均可，如：Media make life．或 Media makes life．
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