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  3. Yahoo to redesign its homepage Yahoo is planning to launch a newly redesigned homepage that features a cleaner layout and a

Yahoo to redesign its homepage Yahoo is planning to launch a newly redesigned homepage that features a cleaner layout and a

admin2012-06-10  34
问题                             Yahoo to redesign its homepage
    Yahoo is planning to launch a newly redesigned homepage that features a cleaner layout and a better showcase for advertisers, according to sources familiar with the changes. The online portal, which has maintained the basic framework of its homepages since 1995, will introduce the new site about mid-June, according to one source. Yahoo is currently hosting a user survey to see how Web surfers view the site’s performance and usability.
    Their design is being fueled partly by advertisers, which are increasingly demanding more real estate on highly visible spots such as Yahoo’s homepage. Advertisers are worrying that they can only buy minimal exposure on the main page of a site that draws a massive audience. The site sells a banner that is half the standard size of comparable ads on the Web, It also sells a square ad, or what it calls a "mantle" ad, in the center of its page for video or rich-media ads.
    Yahoo has long tried to keep graphics intensive or intrusive ads to a minimum on its homepage because the ads can inhibit(抑制) speed and performance—key principles held with near religious enthusiasm by Yahoo co-founder David Filo since the site first launched.
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