首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2011-07-31
29
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "Persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
Not too long ago, industries focused on ______.
选项
A、producing and selling goods
B、the needs and wants of customers
C、the selling of new products
D、moving goods to the market
答案
A
解析
转载请注明原文地址:https://jikaoti.com/ti/4L3GFFFM
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
(Asaresultofsufficientpreparation),theheartoperationwasperformedsuccessfully.
Lyndandhundredsofyoungpeoplelikehim______thepostoftypist.
AjuryinNorthernCaliforniahasfoundadoctorcausedelderabuse.Familythoughtthedoctordidnotgiveenoughpainmedicati
(Evenifwhatyousaidisright),someotherfactorsshouldalsobetakenintoconsideration.
Theysuggestedthe______(establish)ofaschoolfortheblind.
EarthDayfallson______.Thelastparagraphimpliesthat______theimportanceofprotectingtheearth.
Howcanasinglestampbeworth$16,800?Anymistakemadeintheprintingofastampraisesitsvaluetostampcollectors.
A、troubleB、touchC、youngD、houseD
TheInternetandtheeffect_____broughtaboutdidalotofgoodtoourdailylifeandwork.
你们学校将进行有关环保问题的演讲比赛,因此你们班邀请清华大学的Dr.Wang作有关环保问题的报告帮助大家收集信息,为演讲做准备。假定你是班长,请你草拟一个口头通知,内容如下:报告内容近些年北京的环境问题及已取得的进步地点教学楼二层礼堂(audit
随机试题
简述决策的类型。
Whenhewasayoungman,hetraveledabouttheworld______.
用于判断COPD分期的肺功能指标是
建设工程职业健康安全与环境管理的特点是()。
保障会计软件及计算机硬件的正常运行是软件编制人员的职责。()
面对增值型现金剩余,企业应选择的财务战略是()。
小学生所处的年龄阶段属于()。
每个人在社会上生活,每天都要与人交往,经常会遇到些别人对自己无礼、无理的事,碰到些别人需要自己理解、帮助、支持的事。在这些事情面前,是宽宏大量,与人为善,还是小肚鸡肠,与人为恶,不仅是一个人道德品质修养高低的表现,而且直接影响到自己的精神世界,
下列关于路由选择协议相关技术的描述中,错误的是()。
ProverbsarequitecommoninspokenEnglish.Wedonotnormallyputtheminacompositionorletter.Sometimesitis(11)ify
最新回复
(
0
)