• Look at the notes below. • You will hear a journalist phoning the Managing Director of Shipton’s Foods about his firm’s websit

Woman: Thanks for sparing the time to help with my article.
Man: That’s OK. You’d like to know about our website?
Woman: Yes. Who is responsible for updating it?
Man: Our IT department’s relatively small, and our technical staff lack the skills needed, so the work is contracted out to our IT consultant ... but our Marketing Team had some creative input at the start.
Woman: Does the website serve its purpose?
Man: Basically, yes. It’s a big site because of all the details we include of our products, and as it’s primarily aimed at trade customers, putting up pages like the company history ... or annual report ... seems pointless.
Woman: Are you intending to use your site in other ways?
Man: We looked into internet recruitment, but decided against it. We’re exploring online selling - I think that’ll happen quite soon. Apart from that, I’m unconvinced of the benefits of further investment.
Woman: Could I ask why?
Man: Well, the bigger the site, the more technical problems there are, and that impacts on staffing. Fundamentally, any marketing activity has to be cost effective, and that’s my main concern about the internet.
Woman: Well, thanks very much for your help.