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  3. Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the

Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the

admin2017-08-11  19
问题     Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8% each year from now to 2017.
    It would seem【C1】______then, that some of the world’s best-known brands are giving up on such an【C2】______market. This week L’Oreal of France, the world’s biggest cosmetics firm, said that it will stop selling its Garnier line of beauty products in China. This came on the【C3】______of an announcement by Revlon, an American【C4】______that it would leave the country altogether.
    L’Oreal insists that this is not a step【C5】______from the Chinese market, of which it【C6】______an 11% share, but rather a【C7】______in strategy. It says it will henceforth【C8】______selling Chinese consumers its L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】______a tiny share of its global【C10】______. It is said to have【C11】______a big fall in sales in recent months and【C12】______this on a slowing Chinese economy.
    A few years ago, when China’s annual GDP growth was in double digits and its consumers had【C13】______begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】______a more normal emerging market: still with much potential for growth,【C15】______with no guarantee that every【C16】______foreign product entering it will get a piece of the action. Consumers are becoming more【C17】______, and are increasingly unwilling to pay extra money for all but the very best brands.
    At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】______at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】______To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
    As the costs rise and the【C20】______slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China
【C17】
选项 A、sensitive
B、complicated
C、sophisticated
D、optimistic
答案C
解析 本句后半部分承前说明除了很好的品牌，他们不再愿意为其他产品多付钱(unwilling to pay extra money for all but the very best brands)，说明消费者越来越成熟和理智了。因此选C项sophisticated“老练的，变得世故的”。
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