首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-09-08
31
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C2】
选项
A、resistance
B、disposition
C、attitudes
D、tendencies
答案
C
解析
后一句说到研究团队得出的结论.此处应表达消费者如何对待打折,故填入C项attitudes“态度”。
转载请注明原文地址:https://jikaoti.com/ti/2wk7FFFM
0
考研英语一
相关试题推荐
AmazontodayunveiledDashButtons,aneasywayforcustomersto【C1】______selectbulkgoods【C2】______aninternet-connectedbut
YawningcanbeaproblemattheofficeforLindsayEierman,whichmakesherembarrassed."I’veexplained,’I’msorry,Ididn’tg
Theideathatsomegroupsofpeoplemaybemoreintelligentthanothersisoneofthosehypothesesthatdarenotspeakitsname.
Theideathatsomegroupsofpeoplemaybemoreintelligentthanothersisoneofthosehypothesesthatdarenotspeakitsname.
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
WhenMelissaMahanandherhusbandvisitedtheNetherlands,theyfeltimprisonedbytheirtourbus.Itforcedthemtoseetheci
WhenMelissaMahanandherhusbandvisitedtheNetherlands,theyfeltimprisonedbytheirtourbus.Itforcedthemtoseetheci
随机试题
表示踝关节侧位体位标准的标志是
下列抗甲状腺药中何药能诱发甲亢
( )是法人应具备的条件。
职业健康安全管理体系和环境管理体系中作业文件包括()。
()神庙和卡纳克神庙是古埃及新王国时期的著名建筑。
根据记忆内容的不同,可以将记忆分为()。
许多国家首脑在出任前并未有丰富的外交经验,但这并没有妨碍他们做出成功的外交决策。外交学院的教授告诉我们,丰富的外交经验对于成功的外交决策是不可缺少的。但事实上,一个人,只要有高度的政治敏感、准确的信息分析能力和果断的个人勇气,就能很快地学会如何做出成功的外
菱形ABCD的周长为20cm,对角线AC的长为8cm,则此菱形内切圆的蒯长与面积分别是[].
有一个关系:学生(学号,姓名,系别),规定学号的值域是8个数字组成的字符串,这一规则属于
CombatingUnderageDrinkingMoreyoungpeopledrinkalcoholthanuseotherdrugsorsmoketobacco,andunderagedrinkingcos
最新回复
(
0
)