2. 外语
  3. In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the t

In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the t

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问题 In this part of the test you are asked to give a short talk on a business topic.
You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A. WHAT IS IMPORTANT WHEN...?
  MAINTAINING CUSTOMER INTEREST IN A COMPANY’S PRODUCTS
  —QUALITY GOODS AND AFTER-SALES SERVICE
  —FEEDBACK
B. WHAT IS IMPORTANT WHEN...?
  CONSIDERING TRANSPORT MANAGEMENT
  —TIMING
  —COST
C. WHAT IS IMPORTANT WHEN...?
  HAVING A SUCCESSFUL INTERVIEW
  —CONFIDENCE
  —ABILITY
选项
答案Interlocutor: —I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will ask you a question. —All right? Here are your topics. [Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes] Interlocutor: —Choose one of the topics to talk about. You can make notes. [1 minute’s preparation time. Both candidates pre pare their talks at the same time, separately.] —All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when maintaining customer interest? [Candidate Two talks] As is known to all, it is important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible, it may provide some incentives to its old customers. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market. Interlocutor: —Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk. [Candidate One asks question.] Apart from all those, should a company design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak? Candidate Two: A good question. Yes, we should at tract new customers as well as old customers. Interlocutor: —Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when considering transport management? [Candidate One talks] Any distribution of products from producers to wholesales or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline. Interlocutor: —Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk. [Candidate Two asks question.] In terms of timing, cost and availability, which do you thin the most important is? Candidate One: Well. That depends. For example, if something urgent must be delivered on time, you have to disregard cost and availability. Interlocutor: —Thank you [Materials are collected.]
解析
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