首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
admin
2013-07-02
59
问题
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic,social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.
Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
In industry, public relations personnel keep management informed of changes in the opinions of various publics (that is, the groups of people whose support is needed): employees, stockholders, customers, suppliers, dealers, the community, and government. These professionals counsel management as to the impact of any action or lack of action on the behavior of the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding "consent" and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
Public relations activities are a major part of the political process in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
Public relations also plays an important role in the entertainment industry. The theaters, motion pictures, sports, restaurants and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service, and charitable institutions, trade union, religious groups, and professional societies.
The successful public relations practitioner is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations,but they are likely to be a future government concern.
Based on the information from the passage, which of the following people do you think can benefit most from public relations services? ( )
选项
A、Stockholders and bankers.
B、Government officials at all levels.
C、Manufacturers of all kinds.
D、Scholars.
答案
B
解析
推理题。由文章最后一句“…they are likely to be a future government concern”可知,最大受益者是“Government officials at all level”。
转载请注明原文地址:https://jikaoti.com/ti/1fVaFFFM
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
(63)Learningtogetherisafruitfulsourceofrelationshipbetweenchildrenandparents.Byplayingtogether,parentslearnmor
Englishisnowtheinternationallanguageforairlinepilots,scientists,medicalexperts,businessmenandmanyothers.Conseque
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
(scorn)TheirEmperordidnotbelievethatBritainwouldgotowarfor"abitofpaper",whichwas______hisdescriptionofPalm
(super)Allofasuddenshediscoveredinablacksatinboxa______necklaceofdiamonds.
OpponenttouchgiveglueinfeedacrossforLeapdisgustonstraightdisappointedjump
(indulge)Parentsvarygreatlyintheirdegreeofstrictnessand______towardstheirchildren.
(distant)Astraightlineistheshortest________betweentwopoints.
OneofHenryJames’literarytechniquesinnovatedtocaterforthepsychologicalemphasisishis.()
随机试题
帧中继业务的用户信息流是以()为单位在网内传输的。
起于目内眦的经脉是()起于目锐眦的经脉是()
2004年元月,甲贸易公司急需购买某钢铁厂生产的中型钢材,正巧员工王某回家乡探亲,甲便将盖有公章的空白合同书交给王某,让其代办。不久,王某用该空白合同书,与乙钢铁厂签订了购买JJ10钢材的合同。王某将签好的合同书交给甲后,甲未表示异议。此后,乙按照合同规定
孙某因犯故意伤害罪被中级人民法院第一审判处死刑缓期二年执行,人民检察院提起抗诉。第二审人民法院经审理后改判孙某死刑立即执行。对此案的处理,下列哪一种说法是正确的?()
对于预收账款情况不多的企业,不设置“预收账款”科目核算。可以将预收的款项直接记入()科目的贷方。
20×7年1月1日,甲公司从股票二级市场以每股30元(含已宣告但尚未发放的现金股利0.4元)的价格购入乙公司发行的股票100万股,占乙公司有表决权股份的5%,对乙公司无重大影响,作为可供出售金融资产。20×7年5月10日,甲公司收到乙公司发放的上年度现金股
企业售出商品如果发生销售退回,下列说法中不正确的是()。
关于我国公安机关民主职能的理解错误的有()。
ThemanagerdisapprovedoftheplanthatSamhad______.
Acomputerfailurecandestroythousandsofmemories.Youcanavoidthisbykeepingyourphotosbackedup______(3words).
最新回复
(
0
)