首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2015-11-27
43
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C1】
选项
A、material
B、produce
C、product
D、service
答案
C
解析
本句谈论品牌的作用,即向消费者展现某物的quality(质量)及personality(特性)。C项product泛指各种各样的产品,符合语义逻辑。
转载请注明原文地址:https://jikaoti.com/ti/1Me7FFFM
0
考研英语一
相关试题推荐
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
随机试题
下列关于风险管理的做法合适的是:
“中华全国文学艺术工作者代表大会”召开的时间是()
在Excel电子表格中,假设A1、A2、A3、A4单元格中分别输入:10、=5-5、5x、03/5,则下列可以进行计算的公式有______。
护理技术资料不包括()
患者,女,69岁,心前区疼痛5小时,心电图示急性广泛前壁心肌梗死伴室性早搏。入院体检:气急不能平卧,血压130/80mmHg,心率176次/分,律不齐。两肺散在细湿啰音。伴少许哮鸣音。肝颈静脉回流征阴性。入院后即查血清酶,下列哪种心肌酶诊断的特异性最高
下列腧穴中,治疗高血压首选
简述学校情境中成就动机的构成。
“鸟被称为有羽毛的动物”是思维过程中的哪一种?()
目前我国在南极共设立了三个科学考察站。()
由于茶叶具有帮助消化,解除油腻的功能,所以不仅西藏地区,包括西北地区畜牧群众均喜欢饮茶,而古代内地民间役使和军队征战都需要大量的骡马但供不应求,正好西部地区产良马。于是,“茶马互市”便应运而生。因此古代很早以前,在西北就有茶马交易。起于长安的丝绸之路不仅仅
最新回复
(
0
)