首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It
Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It
admin
2017-01-17
29
问题
Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink is intrinsically bad, but
it is such a tiny slice of the rainbow
and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, I despaired at the singular lack of imagination about girls’ lives and interests.
Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century, in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’s more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolized femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’ s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children’s behavior: wrong. Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularized as a marketing trick by clothing manufacturers in the 1930s.
Trade publications counselled department stores that, in order to increase sales, they should create a "third stepping stone" between infant wear and older kids’ clothes. It was only after "toddler" became a common shoppers’ term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences—or invent them where they did not previously exist.
We may learn from Paragraph 4 that department stores were advised to
选项
A、focus on infant wear and older kids’ clothes.
B、attach equal importance to different genders.
C、classify consumers into smaller groups.
D、create some common shoppers’ terms.
答案
C
解析
细节题。根据关键词定位到原文第四段"splitting kids,or adults,into even-tinier categories has proved a sure-fire way to boost profits”,百货公司为了利益最大化,尽可能细分儿童服装市场。C项将消费者分为更小的群体,符合题意,为正确答案。其他选项不是曲解原文就是没提到,都不符合原文意思。
转载请注明原文地址:https://jikaoti.com/ti/18v7FFFM
0
考研英语一
相关试题推荐
Inthissection,youareaskedtowriteanessaybasedonthefollowinginformation.Makecommentsandexpressyourownopinion.
Writeanessaybasedonthefollowingtable.Inyourwriting,youshould1)describethetable,and2)giveyourcomme
Manypeoplethinknameisveryimportantforaperson,butothersdon’tagree.Inthissection,youareaskedtowriteanessay
Doctorsalreadyknowthatpeoplewhosmokecandamagetheirhearing.ThelateststudyinthejournalTobaccoControl,【C1】______m
Peekthroughtheinspectionwindowsofthenearly100three-dimensional(3D)printersquietlymakingthingsatRedEye,acompany
Peekthroughtheinspectionwindowsofthenearly100three-dimensional(3D)printersquietlymakingthingsatRedEye,acompany
Thepriceofabitcointopped$900lastweek,anenormoussurgeinvaluethatarrivedamidstCongressionalhearingswheretopU.
Fordecadesthemarketforexpensiveheadphoneswasmainlylimitedtohi-fifans.But【C1】______theboxystereosysteminthecor
Bettingagainstanindustrywithaddictsforcustomerscarriesobviousrisks.【C1】______theseareuncertaintimesforBigTobacco
随机试题
A.右下腹包块B.贫血与消瘦C.两者皆有D.两者皆无阑尾脓肿可表现为
有关蕈样霉菌病的病理描述中,哪项是错误的:
属于骨骼肌的兴奋一收缩偶联过程的有
云计算的基础层和基础服务形式是()。
文静的父母在机构改革中下了岗,全家仅靠每个月的低保生活。文静在学校中不和同学攀比,学习也很认真,但成绩却不是很好,父母很着急,向社会工作者王欣求助。王欣与文静的父母一起分析造成这种情况的原因,讨论提高文静学习成绩的方法。王欣发现,虽然文静在学习新知识时领会
2013年,全国商品房销售面积130551万平方米,比上年增长17.3%,增速比1—11月份回落3.5个百分点,比2012年提高15.5个百分点;其中,住宅销售面积增长17.5%,办公楼销售面积增长27.9%,商业营业用房销售面积增长9.1%。商品房销售额
[*]
Questions16-22•Readtheadvertisementbelowforahotdrinksmachine.•Aresentences16-22"Right"or"Wrong"?Ifthereisn
Theyovercameallthedifficultiesandcompletedtheprojecttwomonthsaheadoftime,______issomethingwehadnotexpected.
OnFoodSafety,aLongListbutLittleMoneyA)Thissummertherehasbeenadrumbeatoffood-relatedillnesses.Strawberries
最新回复
(
0
)