首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The cou
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The cou
admin
2012-04-23
32
问题
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The country’s cows can produce as much as 37 liters of milk a day. In India, by contrast, cows yield just seven liters. Spotting an opportunity, EI is going into the Indian dairy business. It will import 10,000 cows and supply fortified and flavored milk to supermarkets and other buyers.
So will EI lap up India’s milk market? Not necessarily. As the Times of India points out, its cows will ruminate less than 100 miles from the headquarters of a formidable local producer—the Gujarat Co-operative Milk Marketing Federation, otherwise known as Amul. This Farmers’ Co-operative spans 2.6m members, collects 6.5m liters of milk a day, and boasts one of the longest-running and best-loved advertising campaigns In India. It has already shown "immense resilience" in the face of multinational competition, says Arindam Bhattacharya of the Boston Consulting Group (BCG). Its ice-cream business survived the arrival of Unilever; its chocolate milk has thrived despite Nestlé.
Indeed, Amul is one of 50 firms—from China, India, Brazil, Russia and six other emerging economies— that BCG has anointed as "local dynamos". They are prospering in their home market, are fending off multinational rivals, and are not focused on expanding abroad. BCG discovered many of these firms while drawing up its "global challengers" list of multinationals from the developing world. The companies that were venturing abroad most eagerly, it discovered, were not necessarily the most successful at home.
Emerging economies are still prey to what Harvard’s Dani Rodrik has called "export fetishism". International success remains a firm’s proudest boast, and with good reason: economists have shown that exporters are typically bigger, more efficient and pay better than their more parochial rivals. "Exporters are better" was the crisp verdict of a recent review of the data.
Countries like India and Brazil were, after all, once secluded backwaters fenced off by high tariffs. Prominent firms idled along on government favors and captive markets. In that era, exporting was a truer test of a company’s worth. But as such countries have opened up, their home markets have become more trying places. Withstanding the onslaught of foreign firms on home soil may be as impressive a feat as beating them in global markets.
BCG describes some of the ways that feat has been accomplished. Of its 50 dynamos, 41 are in consumer businesses, where they can exploit a more intimate understanding of their compatriots’ tastes. It gives the example of Gol, a Brazilian budget airline, which bet that its cash-strapped customers would sacrifice convenience and speed for price. Many Gol planes therefore depart at odd hours and make several hops to out-of-the-way locations, rather than flying directly.
Similarly astute was India’s Titan Industries, which has increased its share of India’s wristwatch market despite the entry of foreign brands such as Timex and Swatch. It understood that Indians, who expect a good price even for old newspapers, do not throw their watches away lightly, and has over 700 after-sales centers that will replace straps and batteries.
Exporters tend to be more capital-intensive than their home-bound peers; they also rely more on skilled labor. Many local dynamos, conversely, take full advantage of the cheap workforce at their disposal. Focus Media, China’s biggest "out of home" advertising company, gets messages out on flat-panel displays in 85,000 locations around the country. Those displays could be linked and reprogrammed electronically, but that might fall foul of broadcast regulations. So instead the firm’s fleet of workers on bicycles replaces the displays’ discs and flash-cards by hand.
The list of multinationals resisted or repelled by these dynamos includes some of the world’s biggest names: eBay and Google in China; Wal-Mart in Mexico; SAP in Brazil. But Mr. Goren of EI is not too worried about Amul. The market is big enough for everybody, he insists. Nothing, then, is for either company to cry about.
According to the passage, "export fetishism"
选项
A、has lost its appeal for emerging economies.
B、values international success for a firm.
C、encourages firms to become "local dynamos".
D、has been endorsed by a recent review.
答案
B
解析
第5段最后一句提到the feat,并在之后几段讲述了获得这一本领的几种方法。A的内容在第8段第1句的后一分句提及,但是该分句中的主语they指的是前一分句中的主语Exporters,所以是出口商更依赖熟练的劳动力,因此选A。
转载请注明原文地址:https://jikaoti.com/ti/0mjYFFFM
0
专业英语八级
相关试题推荐
Canada’sEducationSystemTheCanadiangovernmentprovides【1】publiceducationforallstudentsfromKindergartentoGrade12.
ItisinterestingtoreflectforamomentuponthedifferencesintheareasofmoralfeelingandstandardsinthepeoplesofJap
GreenpeaceisaninternationalenvironmentalorganizationfoundedinVancouver,Canadain1971.Itsgoalistoassuretheabilit
Cyberspace,datasuperhighways,multi-media--forthosewhohaveseenthefuture,thelinkingofcomputers,televisionandteleph
Manysystemcanbedeliberatelyfooled.AnewstudyfromYokohamaNationalUniversityinJapanshowsthatphonyfingersconcocte
A、stopupto100,000ArabiandaylaborersfromworkinginsideIsraelB、allowasoldiertoshootonlyifhewasindangerC、autho
ConversationalSkillsPeoplewhousuallymakeusfeelcomfortableinconversationsaregoodtalkers.Andtheyhavesome-thin
A、Theprogressindevelopingalternativeenergy.B、Theabundantdeposit.C、Thedevelopmentoftechnology.D、Alloftheabove.A
______coversthestudyoflanguageuseinrelationtocontext,andinparticularthestudyoflinguisticcommunication.
A、moreIsraelitroopsweresenttocombattheArabmilitantsB、IsraelclosedboththeGazaStripandWestBankC、thousandsofAr
随机试题
Likemostpeople,Iwasbroughtuptolookuponlifeasaprocessofgetting.ItwasnotuntilinmylatethirtiesthatImadet
铅抑制血红素合成酶后,体内的锌离子被络合于
下列关于电子式储蓄国债,说法错误的是()。
关于土地使用权,下列说法中正确的有()。
根据下列材料设计教学片段。(1)《义务教育历史课程标准(2011年版)》规定:知道希腊城邦和雅典民主。(2)课文摘录:希腊半岛山峦起伏,海岸线曲折,东临爱琴海,海上岛屿星罗棋布。著名的克里特岛就是其中的一个大岛。公元前8世纪,希
【2009年甘肃省第6题】125×567×32×25的值为()。
谈谈对井田制的看法。
Women-centeredHistoryInthepast,mostpeoplebelievedthatthecontributionswomenhavemadetoUShistoryhavebeenignored
Jamestrudgesofftoschooleachmorningwithhisbooksbutherarelydoeshomework,andhedoesn’ttakeanytests.Thereare36
Adinerisasmallrestaurant.Old-timedinerswerebuiltinafactoryand【B1】______totheirplaceofbusiness.Dinersusually
最新回复
(
0
)