首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Competitive price. B、Low expectations. C、Vigorous promotion. D、Unique ingredients. B
A、Competitive price. B、Low expectations. C、Vigorous promotion. D、Unique ingredients. B
admin
2018-03-27
32
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be." This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
Questions 19 to 22 are based on the passage you have just heard.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、Competitive price.
B、Low expectations.
C、Vigorous promotion.
D、Unique ingredients.
答案
B
解析
转载请注明原文地址:https://jikaoti.com/ti/0jUFFFFM
0
大学英语四级
相关试题推荐
A、Theindustryiscausingclimatechange.B、Vegetariansarehealthierthanmeateaters.C、Hamburgersarenolongpopularamongp
Pregnancymothersaregettinganewtooltohelpkeepthemselvesandtheirbabieshealthy:pregnancytipssentdirectlytotheir
A、Atabookstore.B、Atalibrary.C、Onthetelephone.D、Atthestudentcenter.B对话开头女士就说,想知道怎样才能拿到借书证,故选B。
A、WatchingTVencouragessnacking.B、Mostpeoplehadhealthyeatinghabits.C、MostpeoplewatchTVwhileeating.D、Peoplearedi
Millionsofteenagersareindangerofputtingtheirhealthatriskbygettinghookedone-cigarettes,expertswarn.Leadinghea
Thecommunicationsexplosionisonthescaleoftherail,automobileortelephonerevolution.Verysoonyou’llbeabletorecord
A、Thehotelconfusedhimwithanotherguest.B、Roomsareoverbookedforthatevening.C、Therearenomoreroomsavailableforfi
A、Itisbeyondordinarypeople.B、Itisyettobefullyunderstood.C、Itispartofeverydaylife.D、Itisauniquehumantrait.
Faces,likefingerprints,areunique.Didyoueverwonderhowitispossibleforustorecognizepeople?Evenaskilledwriterp
随机试题
麻黄的功效是
房地产抵押合同()生效。
下图甲为人类受精及胚胎发育早期示意图,乙图为羊水穿刺产前诊断示意图,即抽取羊水(其中有胎儿脱落的细胞等)进行生理生化分析。请据图回答问题: 若要分析胎儿是否患代谢方面异常的疾病,可对______作生化分析。
【2014年济南市真题】相对于螺旋式编排教材,直线式编排教材的优点之一是能够将学生的认知结构与学科的逻辑结构相统一。()
根据物权法的规定,因事实行为引发的物权变动,自()起生效。
宣告死亡引起的法律后果包括()。
在近代历史上,辛亥革命是中国人民为救亡图存、振兴中华而奋起革命的一个里程碑,它使中国发生了历史性的巨变,具有伟大的历史意义。但是辛亥革命
(1)考生文件夹中有工程文件sjt3.vbp。窗体上有一个名称为Label1标题为“标签控件”的标签;有一个名称为Command1、标题为“命令按钮”的命令按钮。单击上述两控件中的任一控件,则在标签Label2中显示所单击控件的标题内容(标题内容前添加“单
TobaccoYoumostlikelyknowthattobaccoisaplant.Ithaslargeleavesthathavebeensmokedinmanyforms{oratleast20
WhatkindofnaturaldisasterhappenedonTuesdayinLaConchita,California?
最新回复
(
0
)