首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati base
admin
2010-07-14
9
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executives assumed) Americans at home wanted these same familiar, red white and blue brands. We might buy foreign made cars, or chocolates, or cameras—but household cleaners and detergents ?
Recently, however, P&G broke with this longstanding tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic (人口学的) changes making Hispanics (西班牙裔) the nation’s fastest growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy our other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too.
Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona Czechoslovakia’s top detergent(洗涤剂) maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test marketed in California and Arizona. Traditionally Americains have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P &G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim Schroeder: "When you met with P &G’s top managers years ago, you wouldn’t have seen a single foreign face. ’ Today, "they could even be in the majority.
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign made products and to selling U. S. made products overseas.
According to the passage, which of the following is true?
选项
A、Procter & Gamble has to change its one-way flow tradition because of the increased number of its foreign managers.
B、In spite of market changes, Procter & Gamble still sticks to its longstanding tiadition of one way flow innovation.
C、The brands of Pampers, Crest, Ariel, and Cinch reflect the one-way flow tradition of Procter Gamble.
D、Today one may meet more foreign faces in Procter & Gamble than years ago.
答案
D
解析
D选项意为:“比起几年前来,今天能在Procter & Gamble公司看见更多的外国面孔。”第五段最后两句表明:几年前在Procter & Gamble公司的高层管理人员中没有外国人,但现在外国人在公司的高层管理人员中甚至占多数。
转载请注明原文地址:https://jikaoti.com/ti/0jMMFFFM
0
大学英语六级
相关试题推荐
A、Thepubliccouldsharetheartist’sfeelingsthroughtheirpaintings.B、Thepaintershouldnotchoosetopaintuglythings.C、
A、1930--1965.B、1945--present.C、1930--present.D、1965--present.BWhendidtheauthorlive?四个选项为年份时间;因此判断出本题考查的是时间方面。文章开头的第一句
"ThisIsYourBrainonMusic"Neuroscientist(神经系统科学家)DanielLevitin’swonderfulnewbookexplainswhymusicisacritical
Whetheryoulivetoeatoreattolive,______(食物是每个家庭预算的一项主要开支).
A、Negative.B、Favorable.C、Neutral.D、Indifferent.A对话里男士认为应该指出学生的错误,但是不要当众指出,说明他不赞同那位女教师的做法,故选A。
THEBLENDINGOFTHEUNITEDSTATESForyears,JorgeDelPinal’sjobasassistantchiefoftheCensusBureau’sPopulationDivi
AllEskimoslivemostoftheirlivesclosetosaltorfreshwater.Theymayfollowgameinlandforseveralhundredmiles,butth
A、She’sgoingawayforawhile.B、Shedidwellonthetest.C、Sheworkedhardandearnedalotofmoney.D、Shedidn’thavetowo
Ourproposalfailedto______(符合政府确定的标准),sotheygaveusnomoney.
Awayfromtheirprofession,_____________________(科学家并不天生就比其他人更讲道德).
随机试题
(2012年10月)受俄国十月革命影响,在中国率先举起马克思主义旗帜的是________。
匀场技术,错误的内容是
痣样基底细胞癌综合征的表现中,不包括()
A.异烟肼中毒B.苯妥英钠中毒C.三环类抗抑郁药中毒D.巴比妥类镇静催眠药中毒E.苯二氮革类镇静催眠药中毒烯丙吗啡用于解救
简述学前儿童社会教育目标。
张某因涉嫌贩卖15克海洛因被立案侦查,他想为自己请一名辩护律师,但是不清楚辩护律师可以为自己提供哪些法律服务。对此,下列表述不正确的是()。
真正的盛世不需要许多的言语向世人解释和证明,她的国民走向世界的时候,只需轻轻一声:“我是中国人”,便会引来________的目光。填入画横线部分最恰当的一项是:
甲、乙、丙三位同学参加某单位的招聘面试,面试合格者可正式签约。甲只要面试合格就签约;乙、丙二人约定:只有两人面试都合格才一同签约,否则都不签约。若他们三人面试合格的概率都是,且面试是否合格互不影响,则他们三人都没有签约的概率为()
假设数码相机一次可连续拍摄1600万色(24位真彩色)的4096x3072分辨率的彩色相片可达400张,其数据压缩比为4,那么它所使用的存储卡容量大约是()GB。
ForalmostsixyearsLyleCraker,aresearcherwhostudiesmedicinalplantsattheUniversityofMassachusetts,hasbeentrying
最新回复
(
0
)