•You work for DCF, which manufactures a variety of electric goods including TV sets. You are responsible for product development

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问题 •You work for DCF, which manufactures a variety of electric goods including TV sets. You are responsible for product development.
•Read the following table showing the results of a survey of TV sets. They are rated from * (POOR) to ***** (EXCELLENT).  Column A shows the ratings for your company’s product. Column B shows the ratings for the products of HDE, your main competitor.
•Use the information in the table to write a short report (about 120 -140 words) recommending ways of improving the quality and marketing of your company’s model.

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答案Introduction: The objective of this report is to compare our products and services with those of HDE, our major competitor, so as to improve outs. Findings: 1. The durability of our product is better and Ire after-sale service is at the same level as our counterpart. 2. The appearance of our model ranks far more behind. 3. The performance of our products is much poorer than our rival’s. Recommendations: First, the appearance of our product should be improved, as it plays an important role when a buyer makes a decision to buy a TV set. Therefore, we must have a completely new design. Second, the performance of a TV set should also be enhanced. It is the most important criterion in ranking the products, and may be the first thing a buyer would consider. We must introduce new technology and use new materials of higher quality.

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