首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2018-08-25
21
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
Net purists are most worried that _____.
选项
A、only the requested information comes to the screen
B、the Net is filled with commercial promotion
C、the difference between the Web and TV will fade
D、push technology will dominate the screen of the computers
答案
D
解析
第3段末句开头的That’s a prospect表明前面提到的内容就是使网络净化者觉得担忧的问题,上文说网络广告不应像电视那样不请自来,由此可见,网络净化者最担心的是以后电脑屏幕会被不请自来的广告占据,因此D为本题答案。
转载请注明原文地址:https://jikaoti.com/ti/0OSFFFFM
0
大学英语六级
相关试题推荐
Oneofthebiggestchallengesfacingemployersandeducatorstodayistherapidadvanceofglobalization.Themarketplaceisno
A、Peoplearedrivingcarswithelectricity.B、Scientistsareproducingcleanerenergies.C、Factoriesareinstallingsmoke-cleani
A、Hewelcomesthemfortakingawaypartofthework.B、Hehatesthemforhavingnoconsciousness.C、Helikesthembecausetheya
NineofthetencampusesoftheUniversityofCalifornia—ledbyBerkeley—onceagainmadeitintoanannualrankingoftheworld’
Individualsandbusinesseshavelegalprotectionforintellectualpropertytheycreateandown.Intellectualproperty【C1】______f
Individualsandbusinesseshavelegalprotectionforintellectualpropertytheycreateandown.Intellectualproperty【C1】______f
Anewstudyfindsthatevenmildstresscanaffectyourabilitytocontrolyouremotions.AteamofneuroscientistsatNewYork
ThecityfinallywonapprovalforalimitedspeedcameraprograminJuneafteralongbattleinAlbany,andCityMayorBloomberg
Birdsthatareliterallyhalf-asleep—withonebrainhemispherealertandtheothersleeping—controlwhichsideofthebrainrema
Children’sHealthcareofAtlantawantstomoveGeorgiaoutofthetop10listforchildhoodobesity(肥胖)by2016,officialssaid.
随机试题
下列选项中,体现量变的积累会引起质变这一哲学道理的是()。
甲类厂房与重要公共建筑之间的防火间距不应小于()。
原客户经营不善,因拥有物业便放弃具体经营而改为出租物业。这属于客户主营业务演变的()
某投资项目,需一次性投资固定资产1000万元,当年即投产经营,可用5年,预计无残值。投产后各年税后经营净利润300万元。资本成本率为10%。已知,(P/A,10%,2)=1.7355,(P/A,10%.3)=2.4869,则该项目的动态回收期为(
下列各句中,没有语病的一句是()。
新型业务模式与传统的业务运营模式相比的优点有()。
马克思的劳动价值理论,是马克思主义政治经济学体系的出发点。以劳动价值理论为基本立论基础,马克思系统地分析了资本主义的生产过程及其市场经济活动,深刻地揭示了资本主义生产方式的内在规律。分析说明马克思的劳动价值理论及其发展,深化对社会主义劳动和劳动价值理论的研
设,计算(1)gradu;(2)div(gradu);(3)rot(gradu).
PresidentBarackObamaclaimedprogressWednesdayinhissecond-termdrivetocombatclimatechangebutsaidmoremustbedonet
Howtechnologypushesdownprice 1.Priceshavefalleninthefoodbusinessbecauseofadvancesinfoodproductionanddistr
最新回复
(
0
)