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  3. McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl

McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl

admin2015-04-10  40
问题     McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine’s suggestion to wear a brightly colored outfit and be prepared for "dress malfunctions. " "When the texts recommend a certain look that sounds good, I will try it out, but it doesn’t always mean buying something," the 17-year-old Laguna Niguel resident said.
    Yakking teens and phones have been inseparable for decades. The difference today is that teens use their cellphones for a lot more than just talking. It has become a palm-size entertainment and information center increasingly consuming their time and attention. Advertisers are realizing that if they want to reach teens, they need their numbers—literally.
    Hearst Magazines, for instance, has developed nine different mobile sites across different magazines, including Seventeen and Cosmo Girl. Cosmo Girl’s site contains information on horoscopes, gossip, fashion, career advice and beauty tips, alongside promotions from retail giant J. C. Penney Co. and cosmetics maker Clinique Laboratories. Teens can also send a text message when they see a product they like in the magazine and sometimes receive a free sample.
    Teens don’t seem to mind the text messages they receive from the retailers. Tsunder said only 4% of people who sign up for the texts ask to stop getting them. And Miller said 2% to 4% of those who see or receive ads on mobile phones click on them to find out more information. On the Internet via computers, so-called click-through rates are generally closer to 0. 01%.Some teens do mind, however, if advertisers bug them too overtly, said Alyson Hyder, media director for California at Avenue A/Razorfish, a digital marketing firm. "They will be quick to turn on the backlash," Hyder said. That’s why "brands that target the teen audience are looking at more authentic ways to insert themselves into the conversation, as opposed to advertising. "
    When Kiwibox. com, an online teen magazine, launches a service to send teens text messages with horoscopes and celebrity alerts this year, they’ll include a short advertisement at the end sponsored by different brands such as Sparq Inc. , a company that designs workout training programs for aspiring athletes, and Paramount Pictures. But it can be a thin line between the type of product pitches that teens will accept on their mobile phones and those they won’t.
Which of the following statements is true about the text?
选项 A、Cell phones are multifunctional and multidimensional today.
B、Teenagers seem not to be used to text messages from retailers.
C、Kiwibox. com is specialized in workout training programs for athletes.
D、Text message advertising, if used tactfully, can benefit many companies.
答案D
解析 下列关于本文的说法中，哪一项是正确的?[A]现在的手机都是多功能、多维度的。[B]青少年似乎对零售商发来的短信还不习惯。[C]Kiwibox．com专为运动员设计赛前集训项目。[D]短信广告如果运用得当，可以为很多公司创收。[C]可以从最后一段第一句看出是张冠李戴；[A]中的multidimensional文中没有提到；根据文意可知[B]“青少年似乎对零售商发来的短信还不习惯”错误；[D]“短信广告如果运用得当，可以为很多公司创收”可以从文章内容中总结出来。
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