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  3. High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

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问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions.
    Online retailers also(1)______ similar techniques to tempt people to their websites and to make a(n)(2)______. "In the Internet(3)______ years, online retailers competed on price, (4)______ today you just pay the (5)______ price online as offline. Any difference is(6)______ by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing,(7)______ technology, smart search engines and multimedia (8)______ an effort to increase traffic and sales.
    Some online retailers are using (9)______ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million e-mails to(10)______ every week. The content of the e-mail is(11)______ to fit the recipient’s age, lifestyle and other(12)______.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture,(13)______ you have to know how to use it properly if it’s going to be (14)______. What you’re trying to do is to(15)______ lookers into bookers."
    My Points is an(16)______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be(17)______ for a variety of goods and services. In the US, there are more than 10 million My Points (18)______ users. The service is (19)______ to join and subscribers complete an online(20)______ that produces 400 data points about them.
(6)
选项 A、caught up in
B、cleared up
C、made up
D、picked up
答案C
解析 固定搭配题。be caught up in表示“被卷入”，be cleared up表示“被整理，被解释清楚”，be picked up“被拾起”，均不符合题意。be made up“由……弥补，补足”，常与difference构成短语make up the difference，此处用被动语态，C为正确答案。
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