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  3. "There is one and only one social responsibility of business," wrote Milton Friedman, a Nobel prize-winning economist, "That is,

"There is one and only one social responsibility of business," wrote Milton Friedman, a Nobel prize-winning economist, "That is,

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问题     "There is one and only one social responsibility of business," wrote Milton Friedman, a Nobel prize-winning economist, "That is, to use its resources and engage in activities designed to increase its prof its." But even if you accept Friedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders’ money, things may not be absolutely clear-cut. New research suggests that CSR may create monetary value for companies—at least when they are prosecuted for corruption.
    The largest firms in America and Britain together spend more than $ 15 billion a year on CSR, according to an estimate by EPG, a consulting firm. This could add value to their businesses in three ways. First, consumers may take CSR spending as a "signal" that a company’s products are of high quality. Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes it helps. And third, through a more diffuse "halo effect," whereby its good deeds earn it greater consideration from consumers and others.
    Previous studies on CSR have had trouble differentiating these effects because consumers can be affected by all three. A recent study attempts to separate them by looking at bribery prosecutions under America’s Foreign Corrupt Practices Act (FCPA). It argues that since prosecutors do not consume a company’s products as part of their investigations, they could be influenced only by the halo effect.
    The study found that, among prosecuted firms, those with the most comprehensive CSR programmes tended to get more lenient penalties. Their analysis ruled out the possibility that it was firms’ political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.
    In all, the study concludes that whereas prosecutors should only evaluate a case based on its merits, they do seem to be influenced by a company’s record in CSR. "We estimate that either eliminating a substantial labour-rights concern, such as child labour, or increasing corporate giving by about 20% results in fines that generally are 40% lower than the typical punishment for bribing foreign officials," says one researcher.
    Researchers admit that their study does not answer the question of how much businesses ought to spend on CSR. Nor does it reveal how much companies are banking on the halo effect, rather than the other possible benefits, when they decide their do-gooding policies. But at least they have demonstrated that when companies get into trouble with the law, evidence of good character can win them a less costly punishment.
According to Paragraph 2, CSR helps a company by
选项 A、winning trust from consumers.
B、guarding it against malpractices.
C、protecting it from being defamed.
D、raising the quality of its products.
答案A
解析 细节题。根据题干关键词Paragraph 2定位到第二段。第二段中提到CSR对企业的三个好处，分别是first，second，third，所以答案可能在三个细节中。文章第三点提到And third，through a more diffuse “halo effect,” whereby its good deeds earn it greater consideration from consumers and others．可知A项“赢得消费者的信任”符合题意，为正确答案。B项“防范公司舞弊”和C项“保护公司免受诽谤”均不符合题意。D项“提高公司产品的质量”与第一点意思不符，故排除。
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