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Interpret the following passages from English into Chinese. Start interpreting at the signal and stop at the signal. You may tak
Interpret the following passages from English into Chinese. Start interpreting at the signal and stop at the signal. You may tak
admin
2019-09-22
32
问题
Interpret the following passages from English into Chinese. Start interpreting at the signal and stop at the signal. You may take notes while you are listening. You will hear each passage only once. Now, let’s begin.
Recently, there has been growing attention to the concept of open innovation, both among research institutions and the business community. What is open innovation? This is what I am going to address at today’s forum. As new start-up companies enter the market in large numbers, existing companies have to work harder to retain customers. So what is the answer for companies feeling the pressure? It is a new business model whereby companies use external technology, solutions and knowledge from start-ups, universities and other research organizations early in their innovation process. This concept allows companies to bring in new ideas quickly, to enhance their competitiveness. It can also save time and money.
This concept is open innovation, which means shifting from a model of closed innovation toward a more open way of innovating. Traditionally, new business development processes and the creating of new products took place within the boundary of a company itself. However, several factors have weakened closed innovation. First of all, the mobility of highly educated company employees has increased over the years. As a result, large amounts of new knowledge and expertise exist on the open market. When employees get jobs in other companies, they take their knowledge with them, and this enables knowledge to flow between companies.
Second, the availability of venture capital on the market has increased significantly, which makes it possible for good ideas and technologies to be further developed outside a company through licensing agreements. As a result, companies have started to look for new ways to increase the effectiveness of their innovation processes outside their boundaries. They actively search for new technologies outside of the firm and engage in cooperation with suppliers and even competitors, to create customer value. Another important reason is that a company wants to sell to other companies technologies it has developed that do not fit the development strategy of itself.
What, then, does open innovation mean for Chinese companies? In the first place, the shift that I have described means that Chinese companies have to become aware of the increasing importance of open innovation. The concept of open innovation is based on the following principles: If you can acquire the best ideas in an open market environment, you will win. External research and development in many cases can create greater value than internal research and development. A company doesn’t have to originate research when the technology you want is available in the open market. Leading companies around the world are already using the concept of open innovation, because they realize that bringing in new ideas from small businesses is much smarter than fighting them. The value of collaboration exceeds the threat of sharing information.
Naturally, open innovation requires careful planning. Cultural differences, technological risks and security concerns can stifle open innovation. So it needs to be pursued in the right way. This involves collaborating with bridge makers, which can bring good ideas from start-ups and universities to companies that need them. They can also serve as buffer between partners with conflicting cultures, provide support in mitigating risk and assist in deploying technologies.
My company is such a bridge maker. We have rich experience in promoting open innovation, and we are uniquely positioned to assist Chinese companies in achieving open innovation by lowering their risk and improving success. For example, we have helped a major Chinese company adopt a long-term open innovation strategy by identifying and introducing the emerging technologies that suit its business model. We are ready to share our business experience and expertise with Chinese companies, and I am sure this will help you stay ahead of others in the fierce international market.
选项
答案
最近,研究机构和工商界日益关注开放式创新这一概念。什么是开放式创新?这就是我今天在论坛上发言的主题。随着新公司大量进入市场,己在经营的公司必须加倍努力,才能留住客户。那么,这些感受到压力的公司该如何应对呢?答案是建立一种新模式,使得公司能够在创新的初期就使用新公司、大学和其他研究机构提供的技术、解决方案和知识。这一理念使得公司能够尽快地吸收新的想法,加强自身竞争能力,并节约时间和资金。 这一理念就是开放式创新,指公司把封闭式创新模式转为一种更加开放的创新模式。据传统做法,一个公司开发新的业务和研制新的产品都是在该公司内部进行。但这种封闭式创新由于几种因素受到削弱。首先,多年来高学历公司雇员不断跳槽,令大量新的专业知识出现在公开市场上。雇员在新的公司就业后,带去了他们的知识,这使得知识可以在公司之间流动。 其次,市场上可供使用的风险投资大幅度增加,这就使一些好的理念和开发技术能够在公司外部通过许可协议进一步得以完善。那么,公司就开始在外部寻找使其创新过程更有成效的新方式。公司积极在外寻求新技术,并与供应商,甚至竞争者合作,以创造新的用户价值。另外一个重要的原因是,有的公司开发的技术并不符合自身的发展战略,因此想转卖这些技术给其他公司。 那么,开放式创新对中国公司意味着什么?首先,我刚才所讲的转变意味着中国公司必须认识到开放式创新越来越重要。开放式创新的理念基于以下原则:如果你能够在开放的市场环境中获得最佳的创意,你就会立于不败之地。在很多情况下,外部研发要比内部研发创造更多的价值。只要公开市场上有你所需要的技术,公司就无须再去进行原始开发。全世界的大公司已经在应用开放式创新的理念,因为它们已经认识到,引进小公司的新创意远比打败它们更明智。与分享信息所产生的威胁相比,合作所产生的价值要大得多。 当然,进行开放式创新需要周密的计划。文化差异、技术风险和安全考虑会扼杀开放式创新,所以应以正确的方式从事开放式创新。这需要搭桥者的参与。搭桥者可以把新公司和大学的创新理念介绍给有需求的公司。搭桥者也可以在有文化冲突的合作伙伴之间发挥缓冲作用,在降低风险方面提供支持,并在部署技术方面提供协助。 我的公司就是这样一个搭桥者。我们在推动开放式创新方面经验丰富,在帮助中国公司从事开放式创新中降低风险、提高成功率方面具有独特优势。例如,我们已经帮助一家中国大公司制定了一项长期的开放式创新战略,找到并引进符合其商业模式的新技术。我们愿意与中国公司分享我们的业务经验和专长。我相信,通过向你们推介开放式创新的理念,我们将能够帮助你们在激烈的国际市场竞争中保持领先地位。
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