首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2016-10-07
32
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
London could soon replace New York as the center of PR because _____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
事实细节题。第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/zcpFFFFM
0
大学英语四级
相关试题推荐
TravelhasbeenaconsiderablepartofmylifeandIhavedifferentkindsof【B1】______tomanypartsoftheworld.Ofteninmytr
UnitedNations’talksonclimatechangehaveendedinBangkokwithlittlesignofprogress.Therearestillmajor【B1】______betwe
CaliforniaStateLawrequiresthatallbicycleridersunderage18wearprotectivehelmetswhenevertheyrideonpublicstreets
A、Changetoamoreinterestingchannel.B、Seethemoviesomeothertime.C、Gotobedearly.D、Stayuptilleleven.C男士说自己很累,但又不想
Stuntpeople(替身演员)arenotmoviestars,buttheyarethehiddenheroesofmanymovies.Theywerearoundlongbeforefilms.E
Crimeisincreasingworldwide.Thereiseveryreasontobelievethe【B1】_____willcontinuethroughthenextfewdecades.Crimera
A、Theyarethrownawayafterbeingused.B、Theywillbebuiltinfuture.C、Theycanbeusedforabout5years.D、Theycanbebui
Millionsofteenagersareindangerofputtingtheirhealthatriskbygettinghookedone-cigarettes,expertswarn.Leadinghea
Byalmostanymeasure,thereisaboominInternet-basedinstruction.Injustafewyears,34percentofAmericanuniversitiesh
ItisnotoftenrealizedthatwomenheldahighplaceinsouthernEuropeansocietiesinthe10thand11thcenturies.Asawife,
随机试题
A、过敏性休克B、湿疹C、慢性肾上腺皮质功能不全D、肾病综合征E、重症心功能不全糖皮质激素隔日疗法用于
卫生监督统计报告范围包括两部分
患者31岁,葡萄胎刮宫术后3个月,阴道流血20余天,术后一直无月经来潮。2天前突然下腹剧痛,出冷汗,昏倒。检查:贫血貌,血压80/50mmHg,心率108次/分,体温36.8℃,腹部移动性浊音阳性,阴道左侧壁有1.5cm紫蓝结节,子宫大小不清,双侧附件有6
A.心悸,头晕,多梦,面白B.心悸,气短,神疲,自汗,活动后加剧C.心烦失眠,面赤,口舌赤烂D.心悸怔忡,气短胸闷,畏冷肢凉,舌淡胖,脉微细E.以上都不是
关于梅毒硬下疳的描述,错误的是()
下列关于德国法律制度形成与发展的哪一表述是错误的?()
1860年洗劫和烧毁圆明园的是
Startingthismonth,roughlyonequarteroftheworld’spopulationwilllosesleepandgainsunlightastheysettheirclockson
Forsomeeducators,thereisnothingwrongwithfunandgames.AgroupcalledtheEducationArcaderecentlyhelda(36)______in
A、Itisthefirsttimetheyhavebeenonatrip.B、Theycannotdowhattheylikebefore.C、Theydon’thavetocarethetime.D、T
最新回复
(
0
)