2. 外语
  3. Now that many media chiefs have fallen into disrepute (坏名声) and have left, those who are still in positions feel the need to tak

Now that many media chiefs have fallen into disrepute (坏名声) and have left, those who are still in positions feel the need to tak

admin2009-09-12  44
问题 Now that many media chiefs have fallen into disrepute (坏名声) and have left, those who are still in positions feel the need to take the problem seriously. CEOs were overhyped (炒作) as were some stocks. This is how AOL Time Warner group chairman Jeff Bewkes summed it up. The era of the imperial CEO has come to an end, MTV Networks Chairman Tom Freston added. The two executives agreed that the industry’s complex and often ill-fated mega mergers (大型合并) had proven that bigger is not necessarily better, no matter how big the reputations of the personalities behind them.
The continuing fall of media executives who a few years ago were hailed as visionaries(有远见卓识者) was active this month, and the industry’s fears reached into the executive ranks of music, publishing and TV. Technology visionary Steve Case left as chairman of AOL Time Warner, replaced by chief executive Richard Parsons. Top executives at Sony Music, MCA Records and Random House were laid off. And Walter Isaacson, chairman of CNN Networks, left for a think tank.
This shows just how difficult it has become to find the right managers for the terribly altered media. "Many executives got caught up in the late 90s’ boom in the media industry and got ahead of themselves in strategic vision for their companies," said, Mark May, of US investment firm Kaufman Bros, "it takes more than a couple of years for these companies to be ready for another visionary."
The collapse of the dotcom bubble, the ability of music fans to get songs free on the Internet, and intense competition among cable TV news networks are some developments that helped trip up media executives recently. But the urge to merge Was one of their weakest points.
It is not that media companies should avoid all mergers, said Larry Haverty, managing director at State Street Research, a US investment management firm. They need acquisitions for growth. But making them work is a real challenge. They need to choose what pieces fit together and how much they are worth. They need to adjust quickly when technology and consumer habit trends shift. And, more than ever, they must be careful not to promise too much.
Sony Corp of America Chairman Howard Stringer said that an executive today is "the rarest of senior entertainment executives, equally adept at business, management strategy and value creation, as well as a skilled and proven developer of content, talent and ideas".
选项 A、CEOs often own stocks of their companies
B、CEOs can influence the industry like Some stocks
C、CEOs are rising and falling like some stocks
D、CEOs are controlling companies’ fate like some stocks
答案C
解析 由题干中的CEOs和some stocks定位到原文首段第二、三句CEOs were overhyped as were some stocks. This is how AOL Time Warner group Chairman Jeff Bewkes summed it up.[精析] 从原文首段可知很多CEO都离职了，而第二段首句说明几年前CEO被誉为“有远见的人”，反映了 CEO被任命后又被解聘的起伏现实。故C)“CEO们像某些股票一样起伏不定”与文意相符，为正确答案。[排除干扰] A)“CEO们拥有各自公司的股票”，在原文并未体现；B)“CEO们能影响诸如股市等行业”，原文只提及了他们的状况，并未提及他们的影响；D)“CEO们如某些股票般控制公司的命运”，原文并未提及他们对公司是如何控制的；故均排除。
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大学英语四级

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