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Wealthier university presses could afford to diversify more effectively, and supply a variety of books rather than a glut of tho
Wealthier university presses could afford to diversify more effectively, and supply a variety of books rather than a glut of tho
admin
2015-02-12
22
问题
Wealthier university presses could afford to diversify more effectively, and supply a variety of books rather than a glut of those that just make money. The business of university publishing had entered into dangerous arithmetic. Production grew almost four times faster than the market. The total output of all university presses was 31 million books. After deducting the 5 million books bought by libraries, each and every one of the million faculty members in academe in the U.S. would need to buy 26 university-press books a year to reach market equilibrium.
There remains today a stubborn, widespread fantasy that libraries will buy enough copies of a book to pay for the cost of producing it. True, once upon a time, a university press could expect to sell about 1,500 copies of a typical monograph, with 800 to 1,000 of those sales to academic libraries. But by 1990, the number for library sales had dropped to 500 or 600. Currently, it is common to hear 200, and not unusual to hear still lower numbers.
How did university presses move so far into the trade marketplace, ever further than their universities? Library budgets shifted dramatically toward science and technology journals and large expensive databases, so they had less and less money for books. As one market diminished, another had to be found. University administrators came to assume that a university press could pay for books that lose money by publishing books that make money. Academic authors made marketing a more important reason for choosing a press than refereeing, editing, or proofreading.
The situation is sad and needs to be addressed in a healthy academic debate about the ethics of commercial publishing.
By saying university presses have moved "so far into the trade marketplace"(line 1, para. 3)the author means to make what point?
选项
A、University presses are now selling in private outlets rather than the library.
B、University presses are using profit criteria in their decisions.
C、University presses are now making profits even though they are not supposed to.
D、University presses are neglecting their civic and public duty.
答案
A
解析
属词义推断题。第三段谈到,由于图书馆购书款项减少,一处市场缩小,必须发现另一处,大学出版社可以通过出版赚钱图书来弥补赔钱图书。根据后续提示,可判断A项为恰当的解释。
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0
考研英语一
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