首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
admin
2019-12-28
34
问题
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most Westerners,many Chinese possessed multlpie mobile devices,and they quickly took to an app that offered them an easy way to integrate them a11 into a single digital identity.In America messaging apps had a potent competitor in the form of basic mobile-phone plans,which bundled in SMS messaging.But text messages were costly in China,so consumers eagerly adopted the free messaging app.And e-mail never took off on the mainland the way it has around the world,mainly because the internet came late;that left an opening for messaging apps.
But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate.Many Chinese grew up using QQ,a PC-based messaging platform offered by Tencent that still has over 800m registered users.QQ was a copy of ICQ,a pioneering Israeli messaging service.But then the Chinese imitator learned to think for itself.Spotting the coming rise of the mobile internet,Tencent challenged several internal teams to design and develop a smartphone-only messaging app.The QQ insiders came up with something along the lines of their existing product for the PC,but another team of outsiders(from a just-acquired firm)came up with Wechat.When Tencent launched the new app,it made it easy for QQ’s users to transfer their contacts over to the new app.
Another stroke of brilliance came two years ago when the service launched a“red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope,as is customary.It was clever of the firm to turn dutiful gift-giving into an exciting game,notes Connie Chan of Andreessen Horowitz,a VC firm.It also encouraged users to bind together into groups to send money,often in randomised amounts(if you send 3,000 yuan to 30 friends,they may not get 100 yuan each;WeChat decides how much).That in turn led to explosive growth in group chats.This year,over 400m users(both as individuals and in groups)sent 32 billion packets of digital cash during the celebration.
请回答下列问题。
What is the outcome of the red packet campaign?
选项
A、Users are increasing to form groups.
B、It caused people to send money in random amounts.
C、The gift-giving process became an exciting game.
D、It change the way Chinese people send each other gifts.
答案
C
解析
细节题。第三段中提到“It was clever of the firm to turn dutiful girl-giving into an exciting game”,即把送礼物变成一个有趣的游戏,C项符合句意。A项“用户越来越多,以组成各个团体”,而文章只是说鼓励用户建群发红包,选项表述偏差,排除A。B项中提到的人们发随机金额的红包是一种做法,而不是红包活动的结果,B项错误。D项说它改变了人们送礼物的方式,这点属于过度推断,文章并未提到,D项错误。
转载请注明原文地址:https://jikaoti.com/ti/ngWpFFFM
本试题收录于:
银保监财会类题库国家公务员分类
0
银保监财会类
国家公务员
相关试题推荐
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
随机试题
社会丰义制度区别于其他社会制度的主要标志是
皮下气肿
某校在2006年8月底突然发生大批腹泻病人,不少人需住院治疗,临床诊断为细菌性痢疾。立即进行流行病学调查,查了4194人,共查出病例769人。最好用下列哪种指标
外部性或外部效应,是指为了自身目标而努力的经济单位,在努力工程中()。
由于一般要等施工图设计全部结束后,业主才进行招标,因此,开工日期不可能太早,建设周期会较长。这是( )模式的最大缺点,限制了其在建设周期紧迫的建设工程项目上的应用。
赵女士在某国有企业工作了近二十年,近期由于企业效益不佳,她被分流下岗,家庭收入急剧减少,赵女士情绪很低落。为帮助赵女士振作精神,社会工作者采取了优势视角的工作策略。社会工作者下列的回应属于优势视角的是()。
关于幼儿记忆的年龄特征不正确的是()
Whenanyoneopensacurrentaccountatabank,heislendingthebankmoney.Hemay(1)_____therepaymentofthemoneyatanyt
Thebasicfunctionofmoneyistheenablebuyingtobeseparatedfromselling,thuspermittingtradetotakeplacewithoutthes
传统的交换机作为第二层设备,只能识别并转发(38)地址,要支持VLAN间的通信只能借助具有(39)功能的网络设备。具有这种功能的设备有路由器和三层交换机。当用路由器进行VLAN通信时,路由器得到一个VLAN包后,根据目的IP地址,获得目的MAC地址及相应的
最新回复
(
0
)