首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
admin
2016-06-19
27
问题
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public". And some people thought that advertising was "truth well told". Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 16 to 18 are based on the passage you have just heard.
16. What is the passage mainly about?
17. What’s the financial source of the privately owned mass media?
18. According to the passage, what is one of the features of advertisements?
选项
A、Advertising is personal.
B、Advertisements are convincing.
C、Advertisements are unreliable.
D、Advertisements are misleading.
答案
B
解析
细节题。本题可从文中对广告的定义中得到答案:广告就是付费的、非个人性的,通常通过各种媒体传达出来的对商品、服务和思想具有说服力的描述。以此定义来看,广告具有说服力而非私人性、不可靠或者具有误导性。
转载请注明原文地址:https://jikaoti.com/ti/mrpFFFFM
0
大学英语四级
相关试题推荐
Peoplebecomequiteillogicalwhentheytryto【C1】______whatcanbeeatenandwhatcannotbeeaten.IfyoulivedintheMediterr
Therelationshipbetweenformaleducationandeconomicgrowthinpoorcountriesiswidelymisunderstoodbyeconomistsandpoliti
Accordingtosociologists,thereareseveraldifferentwaysinwhichapersonmaybecomerecognizedastheleaderofasocialgr
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
Zooshaveexistedforsolongthatnooneknowstheoriginsofthefirstones.Atonetime,zooswere【C1】______toentertainking
ItIsn’tEasyBeingGreenGreenstoriesofhotelsA)Overthesummer,IstayedatfourhotelsintheUnitedStates.Theywereall
A、In1911.B、In1913.C、In1930.D、In1931.C细节题。短文最后提到,尽管没有实质性的证据能够证明FurukawaTakeji的观点,但他的理论很快就流行起来。到了1930年,正规的求职申请表(standardj
UnitedNations’talksonclimatechangehaveendedinBangkokwithlittlesignofprogress.Therearestillmajor【B1】______betwe
A、Theywillbuyanewhouseaftertheybuyacar.B、Theywillbuyabiggerhouse.C、Theywon’tbuyanewhousebecausetheycan’
A、Theyarerichenoughtotravelaroundtheworld.B、Theyteachfamilytraditionstotheirgrandchildren.C、Theyallliveneart
随机试题
社会保险(socialinsurance)
肝硬化腹水的患者,大量抽水后引起内脏充血,原因是
乳痈溃后脓液波及其他乳络会形成()乳痈溃后乳汁自疮口溢出会形成()
A、阿替普酶B、尿激酶C、氨甲环酸D、阿司匹林E、维生素K1被称为心血管事件一、二级预防的“基石”的药物是
《关于支持循环经济发展的投融资政策措施意见的通知》提出,积极支持符合条件的循环经济项目申请使用国际金融组织贷款和外国政府贷款。支持、鼓励循环经济项目申请()发展机制项目。
各相关机关和单位在实施工程建设强制性标准的监督管理中的作用是()。
甲公司资产总额20亿元,负债总额12.5亿元,所有者权益为()亿元。
爱因斯坦提出了光量子概念并成功地解释光电效应的规律而获得1921年的诺贝尔物理学奖。某种金属逸出光电子的最大初动能Ekm与入射光频率ν的关系如图所示,其中ν0为极限频率。从图中可以确定的是()。
(2015·陕西)下列不属于确定德育目标的依据的是()
在成绩表中要求按“物理”降序排列,并查询前两名的学生姓名,正确的命令是()。
最新回复
(
0
)