首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2020-08-17
29
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s
iniquitous
," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. " It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. "The poor old consumer. " He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that adverting makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
The author of this article adopts a critical attitude toward advertisers.
选项
A、True
B、False
C、Not mentioned
答案
B
解析
观点态度题。根据文章主旨可推断,作者认为广告不止有促进商品销售的作用,还有通知的作用,并举例证明。由此可知,作者对广告的看法是积极的,不是批判的。题千表述错误,故答案为B项。
转载请注明原文地址:https://jikaoti.com/ti/kwVUFFFM
本试题收录于:
翻译硕士(翻译硕士英语)题库专业硕士分类
0
翻译硕士(翻译硕士英语)
专业硕士
相关试题推荐
The______ofsocialsecuritybenefitsoftenfeelthattheyarecontributingmorethantheyinfactreceiveintermsofmedical
Itisnotuncommonforthere______problemsofcommunicationbetweentheoldandtheyoung.
Theworldisgoingthroughthebiggestwaveofmergersandacquisitionseverwitnessed.TheprocesssweepsfromhyperactiveAmer
Theevolutionofintelligenceamongearlylargemammalsofthegrasslandswasdueingreatmeasuretotheinteractionbetweentw
Theteacherisveryexactingabouthisstudents’penmanship.
Thisyearsometwenty-threehundredteenagersfromallovertheworldwillspendabouttenmonthsinU.S.homes.Theywillatte
Itisnotcompatiblewiththeegalitarianidealthatthereshouldbesharpdifferencesinthescaleofmonetaryrewardforservi
Heurgedgovernmentsto______theindustryinordertoopenAccesstoglobalcapitalmarkets,aswellastocutthetaxburdenan
ChinaislosinggroundtootheremergingmarketsincludingBrazilinthedrivetolearnEnglish,accordingtoastudyrankingwo
随机试题
企业会计制度总体设计内容中的会计报表设计属于()
巴比妥类中毒,深度昏迷伴呼吸衰竭时首选
碘对比剂不良反应的预防,不正确的是
下列房地产的外部配套设施中,属于房地产外部的基础设施有()。
一、背景某单位中标南方沿海42台10万m3浮顶原油储罐库区建设的总包项目。配套的压力管道系统分包给具有资质的A公司,无损检测工作由独立第三方B公司承担。总包单位负责工程主材的采购工作。材料及设备从产地陆运至集港码头后,用船运至本原油库区
( )是由于发包人或工程师指令增加或减少工程量或增加附加工程、修改设计、变更施工顺序等,造成工期延长和费用增加,承包人对此向发包人提出索赔,分包人也可以对此向承包人提出索赔。
督察警察,是对公安机关的人民警察是否完成上级公安机关下达的任务进行监督的人民警察。()
下列情形中,不属于可撤销合同的情形是()。
有医学研究显示,行为痴呆症患者大脑组织中往往含有过量的铝。同时有化学研究表明,一种硅化合物可以吸收铝,陈医生据此认为,可以用这种硅化合物治疗行为痴呆症。以下哪项是陈医生最可能依赖的假设?
工程文件中包含一个模块文件和一个窗体文件。模块文件的程序代码是:PublicxAsIntegerPdvateyAsInteger窗体文件的程序代码是:DimaAsIntegerPrivateSUbCommandlClick()P
最新回复
(
0
)