首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Iris Rossner has seen eastern Germany customers weep for joy when they drive away in shiny, new Mercedes-Benz sedans. "They have
Iris Rossner has seen eastern Germany customers weep for joy when they drive away in shiny, new Mercedes-Benz sedans. "They have
admin
2013-01-10
35
问题
Iris Rossner has seen eastern Germany customers weep for joy when they drive away in shiny, new Mercedes-Benz sedans. "They have tears in their eyes and keep saying how lucky they are," says Rossner, the Mercedes employee responsible for post-delivery celebrations. Rossner has also seen the French pop corks on bottles of champagne as their national flag was hoisted above a purchase. And she has seen American business executives, Japanese tourists and Russian politicians travel thousands of miles to a Mercedes plant in southwestern Germany when a classic sedan with the trade mark three-pointed star was about to roll off the assembly line and into their lives. Those were the good economic miracle of the 1960s and ended in 1991.
Times have changed. "Ten years ago, we had clear leadership in the market," says Mercedes spokesman Horst Krambeer. "But over this period, the market has changed drastically. We are now in a pitched battle. The Japanese are partly responsible, but Mercedes has had to learn the hard way that even German firms like BMW and Audi have made efforts to rise to our standards of technical proficiency."
Mercedes experienced one of its worst years ever in 1992. The auto market’s worldwide car sales fell by 5 percent from the previous year, to a low of 527,500. Before the decline, in 1988, the company could sell close to 600,000 cars per year. In Germany alone, there were 30,000 fewer new Mercedes registrations last year than in 1991. As a result, production has plunged by almost 600,000 cars to 529,400 last year, a level well beneath the company’s potential capacity of 650,000,
Mercedes’ competitors have been catching up in the United States, the world’s largest car market. In 1986, Mercedes sold 100,000 vehicles in America; by 1991, the number had declined to 59,000. Over the last two years, the struggling company has lost a slice of its US market share to BMW, Toyota and Nissan. And BMW outsold Mercedes in America last year for the first time in its history. Meanwhile, just as Mercedes began making some headway in Japan, a notoriously difficult market, the Japanese economy fell on hard times and the company saw its sales decline by 13 percent in that country.
Revenues will hardly improve this year, and the time has come for getting down to business. At Mercedes, that means cutting payrolls, streamlining production and opening up to consumer needs—revolutionary steps for a company that once considered itself beyond improvement.
The author’s intention in citing various nationalities’ interests in Mercedes is to illustrate Mercedes’______.
选项
A、sale strategies
B、market monopoly
C、superior quality
D、distinctions
答案
B
解析
文章的第一段谈到不同国家人们购买Mercedes牌汽车的激动情景,以此表明Mercedes在汽车市场的垄断地位,应选B。
转载请注明原文地址:https://jikaoti.com/ti/k0xYFFFM
0
研究生英语学位课统考(GET)
相关试题推荐
Somepeoplethinkit’s______tosmokewithacigaretteholder.(2002年武汉大学考博试题)
Anumberofresearchershaveexaminedthevariables/strategiesthataffectstudents’learningEnglishasasecondlanguage.This
WhatistheClassicalTheoryoftheRateofinterest?Itissomething【C1】______wehaveallbeen【C2】______andwhichwehaveaccep
Ourlivesarewoventogether.AsmuchasIenjoymyown【C1】______,InolongerimagineIcangetthroughasingledaycompletely
Ourlivesarewoventogether.AsmuchasIenjoymyown【C1】______,InolongerimagineIcangetthroughasingledaycompletely
Ourlivesarewoventogether.AsmuchasIenjoymyown【C1】______,InolongerimagineIcangetthroughasingledaycompletely
Anupsurgeofnewresearchsuggestsanimalshaveamuchhigherlevelofbrainpowerthanpreviousthought.Beforedefininganimal
Anupsurgeofnewresearchsuggestsanimalshaveamuchhigherlevelofbrainpowerthanpreviousthought.Beforedefininganimal
Thegovernmentclaimedthatitwasaccidental,butthehollowand______excusecouldnotconvincethepublic.(复旦大学2010年试题)
IntheSpringExportCommoditiesFairthe______offinechinaattractedmuchattentionofcustomersfromallovertheworld.
随机试题
《金匮要略》记载的水肿有
治疗恶性肿瘤或慢性。肾病的贫血药物是
绝育手术的禁忌证是
患者因肺肾阴虚,虚火妄动,脉络受伤而致咯血、治疗应首选
GPS接收机的检定周期为()。
根据《INCOTERMS2000》的解释,下列对CFR术语表述正确的有()。
在2000年,安然是美国最大的石油和天然气企业之一,当年的营业收入超过1000亿美元,雇佣员工2万人,是美国《财富500强》中的第七大企业。但就在2001年末,安然宣布第三季度发生6.4亿美元的亏损,美国证监会进行调查,发现安然以表外(投资合伙)形式,隐瞒
理想之所以能够成为一种推动人们创造美好生活的巨大力量,就在于
系统变量_PAGENO的值表示
ReligioninAmericanLifeDiversityisthechieffeatureofreligionintheUnitedStates.AlthoughChristianityhasalways
最新回复
(
0
)