首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because of fear of loss among the people. B、Because fire break out very frequently. C、Because people will benefit from the pur
A、Because of fear of loss among the people. B、Because fire break out very frequently. C、Because people will benefit from the pur
admin
2013-11-22
39
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because of fear of loss among the people.
B、Because fire break out very frequently.
C、Because people will benefit from the purchase.
D、Because the advertising could arouse people’s emotion.
答案
C
解析
推理题。说到fire insurance的时候,第一句话是“On the positive side”,由此可知之后都是在说广告的正面影响,首先可以确定这个大基调。然后,文章提到,对大多数人来说,知道自己的财产有火险的保障,就使得火险有购买的价值。最后,一句概括的话总结就是“they will benefit from the advertising”。
转载请注明原文地址:https://jikaoti.com/ti/gqqFFFFM
0
大学英语六级
相关试题推荐
Thehumanbraincontains10thousandmillioncellsandeachofthesemayhaveathousandconnections.Suchenormousnumbersuse
Conservationistsmaybemiscalculatingthenumbersofthethreatenedanimalssuchaselephants,sayAfricanandAmericanresearc
Inthepasthundredyearsamillionpeoplehavediedinearthquakes,anothermillionhavebeenkilledby【B1】______andtornadoes
Collegerankingsaredead!Longlivecollegerankings!Atameetingofthecountry’sleadingliberalartsschoolsthisweekinA
Friendshipisalotlikefood.Weneedittosurvive.Whatismore,weseemtohaveabasicdriveforit.Psychologistsfindtha
Friendshipisalotlikefood.Weneedittosurvive.Whatismore,weseemtohaveabasicdriveforit.Psychologistsfindtha
Itisaneverydayobservationthatanimalsareborn,grow,andmaturethenbegintolosesomeoftheircapabilities,andfinally
A、Sellsecond-handcomputers.B、Exhibitstate-of-the-artcomputers.C、Cutdownthepriceofthecomputers.D、Findmorecooperati
A、Themanoffersthewomanadiscount.B、Themanprovidesthewomanwithsomeotherchoices.C、Thewomanhesitatesaboutthepri
随机试题
这个标志是何含义?
妊娠满28周而不满37周分娩为妊娠满28周后胎儿及其附属物娩出为
下列选项中,属于封闭区的是
两组资料中,回归系数b较大的一组
督脉的主要生理功能是
为了减少核定应纳税额的随意性,使核定的数额更接近纳税人实际情况和法定负担水平,税务机关应按以下( )方式进行核定。
甲与乙订立合同后,乙以甲有欺诈行为为由向人民法院提出撤销合同申请,人民法院依法撤销了该合同。根据合同法律制度的规定,下列有关被撤销合同的法律效力的表述中,正确的是()。
根据存货陆续供应和使用模型,下列情形中能够导致经济订货量降低的是()。
我国大陆海岸线北起鸭绿江,南至北仑河口,全长18000公里。()
站在唯理论立场上企图使经验论与唯理论结合,把世界统一在思维基础上的哲学家是()
最新回复
(
0
)