首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Mike MeCue is the CEO of a company in the United States called Tellme Networks. His company provides information to people over
Mike MeCue is the CEO of a company in the United States called Tellme Networks. His company provides information to people over
admin
2022-10-25
24
问题
Mike MeCue is the CEO of a company in the United States called Tellme Networks. His company provides information to people over the phone about a variety of topics such as weather and sport score. In 2006, the Fast Company Magazine reported that Mike has a special way to check whether his new ideas for products are good ones. Each time he develops a new project, he puts it through what he calls the "Mom Test". The test requires that his mother, who is 66 years old, understands how to use product, wants to use the product, and is able to use the product. Every time he has a new product idea, he calls his mom. If he can explain it in a way that she understands, he feels a lot more confident about selling the idea to potential investors. He had one idea about introducing a product like Skype, which enables people to use Internet to talk to each other, but rejected it because it did not meet with approval from his mother.
Although Mike McCue has discovered that simplicity is often not only important for product design but also for attracting customers, his mother represents a very important and growing market segment, which should be listened to and catered to. This group of people called the " silver generation" —that is, people who are over 65 years of age. In Japan, in 2015 a quarter of all people were over 65. Some projections estimate that this group will spend $95 billion a year on products to make their lives easier. While this is particularly true in Japan, with one of the most aging populations in the world, similar trends can be seen in other countries too, particularly in the U.S. and in Europe.
Naturally, some companies are paying attention to this huge potential new market. The introduction of the Easyphone by NTT Docomo is a good example of how companies are gradually recognizing the needs of the silver generation. Unlike many of its other phones aimed at different segments of the market, NTT Docomo does not complicate its Easyphone with unnecessary functions. The phone is simple and plain to design. Similarly, the Life Phone, recently launched in the U. K., includes features which help those with hearing or sight problems.
NTT Docomo is not the only company interested in this market. The car company Nissan has developed vans with ramps for wheelchair access and cars with special modifications aimed at assisting elderly drivers. Also, Sanyo has developed a special bathtub that allows people in wheelchairs to take baths. It is not just in high-technology industries that this is occurring. Companies in every sector have to pay attention to the silver generation. For example, construction companies are building more homes with features such as wheelchair access and home elevators. Food companies are also developing products that meet the special dietary needs of older people.
Companies like these and others are learning crucial lessons about their rapidly changing markets. In this day and age, they have to be very careful about their marketing strategy. The days of the " one-size-fits-all" approach are certainly gone. Companies need to clearly recognize every segment of their market and design appealing products. Companies that don’t do this are putting their future survival at risk. When marketing to the over 65s, they should remember that simple is beautiful. They should also remember that the future is bright: the future is silver. Questions 66-70
Complete the summary below with information from the passage, using no more than three words for each blank.
The 20th century was the era of the young; the 21st century is the age of the【A1】________generation. As businesses made【A2】________about the number of elderly people and how much money they have, they are recognizing that they must【A3】________this huge market and make products which【A4】________with their approval.
Companies that fail to understand this crucial fact are putting【A5】________at risk.
【A1】
选项
答案
silver
解析
根据空格前的21st世纪,可以定位到第一段的第三句和第二段的第三句,而第二段的第二句提到,这群人被称为“银发一代”——即65岁以上的人,直接给出了答案,所以填入silver。
转载请注明原文地址:https://jikaoti.com/ti/fiCiFFFM
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
[A]Westworidchallengesustoconsiderthedifferencebetweenbeinghumanandbeingarobot.Fromthebeginningofthisnews
Asaspecies,humansareincrediblysmart.Ourintelligencecomeswithacuriouscaveat:ourbabiesareamongthedumbest—or,ra
阅读以下说明,回答问题1至问题4,将解答填入答题纸对应的解答栏内。【说明】某居民小区FTTB+HGW网络拓扑如图1-1所示。GPONOLT部署在汇聚机房,通过聚合方式接入到城域网;ONU部署在居民楼楼道交接箱里,通过用户家中部署的LAN上行的HGW来
针对二层C/S软件架构的缺点,三层C/S架构应运而生。在三层C/S架构中,增加了一个____①____。三层C/S架构是将应用功能分成表示层、功能层和_____②___三个部分。其中____③____是应用的用户接口部分,担负与应用逻辑问的对话功能。③
应用系统开发中可以采用不同的开发模型,其中,____①____将整个开发流程分为目标设定、风险分析、开发和有效性验证、评审四个部分:____②____则通过重用来提高软件的可靠性和易维护性,程序在进行修改时产生较少的副作用。②
客户关系管理系统的核心是客户____①____管理,其目的是与客户建立长期和有效的业务关系,最大限度地增加利润。____②____和客户服务是CRM的支柱性功能,是客户与企业产生联系的主要方面。①
Somedoctorsaretakinganunusualnewapproachtocommunicatebetterwithpatients—theyareletting【C1】________readthenotest
Forthispart,youareallowed30minutestowriteacompositiononthetopic"OnlineShopping".Youshouldwriteinnolessth
Helookedthroughthepagesofadvertisementstofindjobs________tocollegestudentsduringthesummerholidays.
AllShakerfurnitureimplies________humanismindesign:theShakersmadeobjectsthatlooklikeobjects,followinganonhumanla
随机试题
慢性浅表性胃炎与萎缩性胃炎的胃镜观察主要区别是
患者,男,47岁,近2周夜间频繁出现胸骨后疼痛,行24h动态心电图示疼痛发作时全胸导联ST段上抬,治疗应选用的最为恰当的药物为
A.疝内容物易回纳入腹腔B.疝内容物不能完全回纳入腹腔C.疝内容物有动脉性血循环障碍D.疝内容物被疝环卡住不能还纳,但无动脉性循环障碍E.疝内容为部分肠壁不能还纳难复性疝
相火
下列关于行政管理体制的说法不正确的有()。
普通股成本的估计方法有()。
省里评选劳动模范,有记者进行采访,领导让你负责接待,你怎么配合记者的工作?
以下关于真理和价值关系认识的说法,错误的是:
设随机变量(X,Y)的联合密度函数为f(x,y)=设Z=X+Y,求Z的概率密度函数.
Anewstudyusesadvancedbrain-scanningtechnologytocastlightontoatopicthatpsycholo-【M1
最新回复
(
0
)