首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
admin
2016-10-07
41
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
According to the passage the preference test was conducted in order to _____.
选项
A、find out the role taste preference plays in a person’s drinking
B、reveal which cola is more to the liking of the drinkers
C、show that a person’s opinion about taste is mere guess-work
D、compare the ability of the participants in choosing their drinks
答案
A
解析
第1段第3句提到,由于两大可乐公司的营销如此具有攻击性,我们不由想知道对味道的偏好在品牌忠诚度上起多大的作用,A与之相符。
转载请注明原文地址:https://jikaoti.com/ti/e3pFFFFM
0
大学英语四级
相关试题推荐
ThefloodofwomenintothejobmarketboostedeconomicgrowthandchangedUSsocietyinmanyways.Manyin-homejobsthatused
ThefloodofwomenintothejobmarketboostedeconomicgrowthandchangedUSsocietyinmanyways.Manyin-homejobsthatused
Livinginatimewhenanever-increasingnumberofnewsproviderspushaconstantstreamofheadlinesatuseveryday,peopleca
A、Youngadultsreadmorethanbefore.B、Childrenreadmorethanadults.C、Olderpeoplereadmoreliteraturethanbefore.D、Older
A、Theyarenotaspopularasbefore.B、Theyaredevelopingfasterandfaster.C、Theyarereplacedbynewmedia.D、Theyarecontr
A、Theyonlyreceivemoneyfrombusinesses.B、Theyofferpeoplenewsandentertainment.C、Theyarerunbythegovernment.D、They
A、Thepositionwhichthesystemprovides.B、Theinformationtransmittedfromsatellites.C、Thesatellitesthatrevolvearoundth
Businessesarestructuredindifferentwaystomeetdifferentneeds.The【B1】______formofbusinessiscalledanindividualorso
A、Theyarenotaspopularasbefore.B、Theyaredevelopingfasterandfaster.C、Theyarereplacedbynewmedia.D、Theyarecontr
Womenemployeesworkharderandlongerthanmendo,accordingtoanewstudybyindependentresearchconsultancythePonemonIns
随机试题
A、Heisbusywithhiswork.B、Hehasaheadache.C、Heeatsalittle.D、Hehatesfood.C
“吐下之余,定无完气”的生理基础是
上皮隔出现后再开始发育的组织是
A.大便清稀,完谷不化,澄澈清冷B.便下急迫,便色黄褐,气味秽臭C.大便稀溏,色淡不臭,食后易泻D.大便稀薄,夹有残渣,泻后痛减E.便稀多沫,臭气不重,肠鸣腹痛伤食泻表现为.
在Windows中,在桌面的图标[我的电脑]是()。
建设方案研究是项目决策分析与评价中的一项重要工作,所构造的项目方案是项目前期工作研究成果的重要组成部分,具有承前启后的作用。其作用包括______。
中国共产党之所以能够明确地提出彻底反帝反封建的民主革命纲领,最主要原因是中共()。
天主教游客在车上祈祷时,导游人员和司机应主动下车,等祈祷结束后再开始一天的游览活动。()
政府对社会组织的资金方面的资助,以民办福利机构为例,可采取()。
下列各句中,没有语病的一句是:
最新回复
(
0
)