首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2016-04-30
22
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
According to the passage, U.S. leadership in public relations is being threatened because of_____.
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U.S.
D、increased efforts of other countries in public relations
答案
D
解析
事实细节题。由第2段第1句美国在公关方面威胁是来自其他国家在这方面的努力,故得知D为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/e0uFFFFM
0
大学英语四级
相关试题推荐
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partofthewarmingisnatural;wehaveexperienceda20,00
CaringforElderlyParentsCatchesManyUnpreparedA)LastJuly,JulieBaldocchi’smotherhadamassivestrokeandwasparalyzed.
UniversitiesBranchOutA)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionas
UniversitiesBranchOutA)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionas
IsthereenoughoilbeneaththeArcticNationalWildlifeRefuge(ANWR)tohelpsecureAmerica’senergyfuture?PresidentBushcer
SoonafterstartinghisjobassuperintendentoftheMemphis,Tenn.,publicschools,KrinerCashorderedanassessmentofhisne
SoonafterstartinghisjobassuperintendentoftheMemphis,Tenn.,publicschools,KrinerCashorderedanassessmentofhisne
With10,600bicyclesincirculation,Pariscityofficialsarehopingtheprogramwillprovidepeoplewithmoreenvironmentallyf
Weoftenpassonlittlebitsofinformationtoourchildren,notknowingiftheyaretrue,andonlybecausetheywere【B1】_______
随机试题
甲公司产品需经过两道工序加工完成,原材料在开始生产时一次投入。生产成木在完工产品和在产品之间的分配采用约当产量比例法。2011年2月与产品生产成本有关的资料如下:(1)月初在产品费用为:直接材料120万元,直接人工60万元,制造费用20万元;本月发生费用为
血清与血浆的主要区别在于血清缺乏
金黄色葡萄球菌肺炎在X线胸片上有哪些特征
描述第四纪沉积层的成因等特征的地质图称为()地质图。
利源公司于2007年1月1日发行5年期、一次还本、分期付息的公司债券,每年12月31日支付利息。该公司债券票面利率为5%,面值总额为300000万元,发行价格总额为313347万元;支付发行费用120万元,发行期间冻结资金利息为150万元。假定该公司
行政机关作出准予行政许可决定和不予行政许可决定,均应采用书面形式。()
在下列指令中,不影响标志位的指令是( )。
Thetwonewestcompanies______thesemiconductorcommunitybysurprisewhentheyintroducedanadvancedtechnologytothemarket.
Globalwarming?Youmayacceptorrejectthosewhosayitisadangerousphenomenon.Butiftheplanetiswarming,andhumanity
Itistimetheauthoritiesconcerned______(采取适当措施来解决交通问题).
最新回复
(
0
)