2. 考研
  3. The scientist who wants to predict the way which consumers will spend their money must study consumer behavior. He must 【C1】____

The scientist who wants to predict the way which consumers will spend their money must study consumer behavior. He must 【C1】____

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问题    The scientist who wants to predict the way which consumers will spend their money must study consumer behavior. He must 【C1】_______ data both on the resources of consumers and on the motive that 【C2】_______ to encourage or discourage money spending.
   If an economist were asked which of three groups borrow most—people with rising incomes,【C3】______incomes, or decreasing incomes—he would probably answer, those with 【C4】_______ incomes. 【C5】_______, the answer was: people with rising incomes. People with decreasing incomes were 【C6】_______ and people with stable incomes borrowed least. This shows us that traditional 【C7】_______ about the relation between earning and spending are not always【C8】______. Another traditional assumption is that if people who have money expect prices to go up, they will【C9】______to buy.【C10】______, research surveys have shown that this is not always true. The expectations of price increases may not【C11】______buying. One typical attitude was expressed【C12】______the wife of mechanic in an interview at a time of rising price. "In a few months," she said, "we’ll have【C13】______to spend on other things." Her family had been planning to buy a new car but they postponed this【C14】______.
   Furthermore, the rise in prices that has already taken place may be disliked and buyer’ s【C15】______may be produced. This is shown by the following【C16】______comment: "I just don’t pay these prices; they are too high."
   The investigations mentioned above were【C17】______in America. If prices have been stable and people consider that they are【C18】______, they are likely to buy. Thus, it appears that the common business policy of【C19】______stable prices is based on a correct understanding of consumer【C20】______.
【C20】
选项 A、prediction
B、idea
C、psychology
D、intelligence
答案C
解析 本句意为“因此，______物价稳定的共同商业政策是建立在对消费者______的正确认识基础上的”。此处要表达的是商家保持物价的稳定是基于消费者心理的正确理解，故psychology“心理状态”符合题意。prediction“预测”、idea“观点”和intelligence“智力”均不符合题意。
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