2. 外语
  3. In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words.

In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words.

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问题 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.
For two or three candidates.
Scenario
I’m going to describe a situation.
The company you work for wants to design a sales brochure. Talk together for about two minutes about some of the points the company should consider and decide which three would be the most important.
Here are some ideas to help you.
* three minutes for group of three candidates
Prompt material
Points to Be Considered by the Designer
    cover
    product information
    quality
    colourful pictures
    contact details
    cost
Do you think it is necessary to insert some colourful pictures in a brochure?(Why or why not?)
What is your opinion about whether the cost should be considered or not when designing a sales brochure?
Do you think the quality of the brochure is also important?(Why or why not?)
Is it necessary that the brochure be written in both Chinese and English?(Why or why not?)
Apart from distributing sales brochures, in what other ways could your company increase sales?
选项
答案A: When we design a sales brochure, our purpose is to attract more readers and then promote our products. So in my view, the first important thing we should consider is the cover. If it is well-designed, it will make a strong impression on the readers and arouse their interest in our product. What do you think? B: That’s what I was thinking. The cover is to a brochure what the appearance is to a person. It not only represents the image of a business but also demonstrates the taste of the product designer. A: You are right. In addition, I think the product information is far more important. Since it is a sales brochure, its purpose is to introduce our product. So the specific product information should be included in it. B: I can’t agree with you more. The purpose we design a sales brochure is to familiarise customers with our product. If no information about the product is provided, how can we achieve our goal? Well, what else do you think is important? A: If you ask me, I will say it should be contact details. It is easy to understand. If any potential customers, I mean, clients, are interested in our product, the contact details will provide for them the access to us. B: I quite agree with you. Contact details should be clear and error free for fear that it should cause inconvenience and trouble. A: To sum up, cover, product information and contact details are important when designing a sales brochure. - Yes, I do think it is necessary. Because colourful pictures are usually more vivid than text description and can attract the readers more easily. - No, I don’t think so. Text description is enough. Inserting some colourful pictures is a waste of money. - In my view, we should take it into account. As we know, publicity expenses are part of the product cost. Too much money spent on it will surely increase the production cost. - Yes, I think so. The quality of the brochure reflects the staff’s attitude to their assignment. It also represents the image of a business. - No, I don’t think so. The quality of the brochure has nothing to do with its content. What we need to do is provide sufficient and detailed information for potential customers. Therefore, it is not necessary to attach importance to the quality of the brochure. - It depends. If we are going to sell them abroad, it is necessary even important to write it in both languages. Otherwise, it is not necessary. Chinese alone is OK. - Aside from distributing sales brochures, we could take fully advantage of media. TV, radio or newspaper, for example. We can have the advertisements carried on them.
解析
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本试题收录于： BEC初级口语题库BEC商务英语分类
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