2. 外语
  3. Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 You recently attend

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 You recently attend

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问题 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.
Question 2
    You recently attended an annual conference related to your company’s line of business. Your Managing Director has asked you to write a report on the conference and its usefulness to the company.
Write the report for the Managing Director, including the following information:
    a brief overview of the conference content and speakers
    an assessment of the opportunities to make business contacts at the conference
    recommendations concerning the company’s participation in the conference in future years.
Question 3
    This is part of a letter your organisation has received from students at a local college:
    In our research project, we are studying how this city benefits from the presence of organisations such as yours. We would be grateful for some information from you in this connection.
Write your letter of reply to the students:
    thanking them for their letter and introducing yourself
    explaining some ways in which the city benefits from the presence of your organisation
    outlining ways in which your organisation aims to help the city more in the future
    suggesting a visit to your organisation and why such a visit would be useful.
Question 4
    The company you work for has decided to join a scheme in which members of staff exchange places for six months with people from other companies overseas. The Chief Executive has asked you to suggest which members of staff should be the first to take part in this scheme and why.
    Write your proposal for the Chief Executive:
    suggesting which members of staff should be chosen and why they are suitable
    describing what their current responsibilities are
    explaining what these staff could learn from the exchange scheme
    outlining the benefits to the company as a whole of its participation in the scheme.
选项
答案Question 2 Sample C Report on the Annual conference Introduction The report aims to illustate the detailed information of the annual conference and its usefulness to our company, and recommend several suggestions. Findings On the conference, the host stated the overall situation in our field of lat year. On average, we all had pretty good performances in various channels. In order to encourage further improvement and cooperation, the government prepares to introduce more foreign investment. Therefore, a trade fair will be held in the downtown area at the end of next month. All the companies at the conference are welcome to participate. Some of the speakers from other companies mentioned that we should make a strong union within our industry to face potential challenges that will be bought by the foreign companies. From my point of view, there are great opportunities to make business contacts at the conference. Our suppliers are not sufficient, while a lot of production are still in demand. Conclusion We should certainly cooperate with other companies and take advantage of the conference. Recommendations I recommend two suggestions to our company in the future as follows: 1. Join the union of the industry to strengthen ourselves. By the help of them, we can solve our current problems and further our customer chains. 2. Make use of the policy. Show our products in the coming trade fair and conclude contracts with foreign countries. Band 2 An inadequate attempt at the task which fails to address the final bullet point. Furthermore, the language is borderline, sometimes lacking in precision(e.g. ’Our suppliers are not sufficient, while a lot of production are still in demand’). Sample D The aim of this report is to explain the usefulness of the annual conference I attended one week ago. First, I want to give some explanation about the main points of the conference. Generally it can be said that it was a conference about marketing, how to present yourself to customers, technological progress and why different language skills are necessary nowadays in business life. One speaker talked about one specific issue. For example, the manager of Geo Comp. International, China’s biggest company, informed us about new technological equipment. Also the other speakers came from abroad. Next, the conference which lasted three days gave the representants of the company which attended the possibility to make business contacts. For this, we had lunch together every day where we could communicate with the people we wanted and with whom we could imagine to work. I must admit that this experience was very pleasant, even though it didn’t result in anything serious. At last I have to say that I learned a lot of at the conference, but in my opinion too many thing were taught in a too short period of time. Maybe it would have been better to give the same amount of information within a week. To other members of staff I can absolutely recommend participating in the conference in the future. The information that was given is relevant for everyone, no matter which position he or she has. Band 3 Although all the content points are covered and there are few impeding errors, the language used is not sufficiently natural for a band 4(for example, ’gave the representants of the company which attended the possibility to make business contacts’). In addition, the register tends to be informal, particularly in the last two paragraphs. Question 3 Sample E Dear Students Thank you for your letter. ’Education for All’ welcomes requests for aid in research, especially from students, as it is your future we strive to protect. My name is Jasmine and I am in charge of initiatives underway in Bangalore. Let me start by explaining about the relationship between us and the city. The burgeoning development has unfortunately also caused the impoverished and the underprivileged to be sorely neglected. We attempt to bridge this gap by providing free education to children between the ages of 5-17 from scheduled castes and tribes. We also regularly interact with the state government on issues of legislature and educational policy. It is our aim to push for a mandate on inclusive education and aid in the construction of schools friendly to the disabled. You may have read about us in the Times yesterday → over our five year inception, we have successfully educated over two hundred and fifty students and secured employment on further vocational training for close to a 100. We hope to double these statistics in the next five years and construct our very own institution for those with special needs. Of course, we will continue to lobby for increased expenditure on educational infrastructure and making it disable-friendly. I would very much like to discuss your project further and invite you to visit us at our head office in Cox Town. It would enable you to meet some of our project leaders and engage in interactive discussions outlining our present and future ventures. Please contact me to discuss this further. I look forward to receiving you. Yours sincerely Jasmine Das Band 5 This is an almost flawless script and an exceptional example of a good band 5 answer. Sample F Date: 20 may 06 To. John Smith. Introductions about ABC company. Dear Sir, Further to your letter about benefits that this city will receive on account of our company’s presence I would like to give you thanks. ABC company is one of the leading multinational retailers, offering various product to our customers. One month ago, we established an outlet in your city, is proven to increase our turnover. What’s more, our service and products are viewed as a positive way, that is to say, we receive far fewer complaints from our clients than our competitors. As for the benefits that our company bring, I think that is a combination from both society and individual. An eye for details, a large number of workforce is employed that is because we need staff to do lots of things, such as transportation to warehouse, promotion. By doing this, pressure of lay-off on our society can be solved properly. What’s more, when we begin to our sales, customers will look for the goods for what they really want to pay. A lot of choice can be given so that diversify our people’s lives. Now, focusing our attention on our further development. Obviously, more revenue will be provided for your government, as the turnover of sale increase steadily. Despite this, the products we offered is enviromental conscious, from both’promotion and production, to ensure the enviromental burden is reduced and to contribute the goal of establishing a sustainable society. In my opinion, the most fundamental one is that we have planed to establish a training strategy in your city. Everyone who want to enter into our company, should be trained by global thinking and professional ways. For our company, retaining high quality workforce means holding a key to business success. As for your city, high qualified workforce can improve the city’s mental culture as well as enhance work efficiency. If you want to know more specifications it is imperative that you should visit our company. You will know about how we work, and we will explain clearly about the sole objective of our company. Further more, you will be able to gain hand on experience, which also benefit the next research that you take in future. If you have any questions, please don’t hesitate to contact me on 66777. We look forward to hearing from you. Yours sincerely xxxxxxx Band 3 All content points are covered and developed. However, while there is an adequate range of structures and vocabulary, it tends to be rather inaccurate and in parts impeding. Overall, it is just good enough for a band 3. Question 4 Sample G The aim of this proposal is to suggest members of staff that seem suitable to take place into an exchanging programm. The Chief Executive has asked me to do this. I would recommend to make the younger staff members taking part into the exchange program. Because it seems to me firstly that these staff members are more willing to do this, they are more flexible career ranges first, they still have no family. Secondly it seems to me that they like to travel abroad, learning from different cultures, their attitudes I would suggest in detail Mr Brown and Mr Webster. Their current position is sales-representatives. It’s a good chance for them to gain experience abroad. The company can benefit from this enormously. They can obtain special know-how abroad, I think out company needs flexibility. And engaging staff from a broad it seems to me this is a favourable exchange. We can make connections to companies abroad more easily. This is a competitive advantage. I have already spoken with Mr Brown and Mr Webster concerning this matter. They are prepared to do this. The are willing to learn, to gain experience. They will have more expertise. In conclusion I mean that the company can benefit from this exchanging program enormously in order to stay competitive. We have to focus globally. Band 3 All content points addressed, albeit at times very thinly, e.g. job title to describe responsibilities. Otherwise adequate and meets band 3 descriptors. Sample H Proposal on staff exchange for overseas study Introduction The aim of this proposal is to make a decision of which members of our staff should be chosen to take part in a staff exchange scheme for six months’ overseas study. It is based on results of a recent detailed questionnaire sent to all employees in addition to the in-depth interviews with some senior managers and with representatives. Findings It is clear that the research and development staff, also with the employees from sales department have the priority to participate the exchange scheme. As for technology field, there is no doubt that it is a pretty critical aspect of a business idea. Sometime advanced technology means competitive advantage, which may make great sense for our leading position in current sector. The updating of technicals is difficult to keep. That is they have changed a lot, and are chaning. Concerning sales department, we aims to contribute to the deep and wide marketing. Marketing is a science, and also an art. Above all, therefore, the external communication is the emphasis part we should pay more attention to. Besides, it is important to research into the overseas markets for in-depth market analysis. Then it can easily provide a stage for our next market development programme. It will be advisable to make good preparations for later foreign customer wants and needs anticipates, together with accurate market position. That’s their current important responsibilities. Conclusions It is felt that the staff representatives from R & D and sales department should be given the priority to attend the overseas staff exchange scheme. Recommendations In order to deal with the issue of making good preparations for the scheme, it will be recommended that several seminars and training courses should be arranged ahead of time. It is also suggested to reinforce the appintees’ foreign language skills. Band 1 This is a confused and confusing response to the task which has a very negative effect on the target reader.
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