首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2020-08-17
26
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s
iniquitous
," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. " It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. "The poor old consumer. " He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that adverting makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
"iniquitous" means very common.
选项
A、True
B、False
C、Not mentioned
答案
B
解析
词义理解题。iniquitous出现在第一段第三句。分析该句可知,iniquitous作表语,it为形式主语,真正的主语是that引导的从句,即iniquitous是对this entirely unproductive industry的看法、观点或评价。this…industry指代前面提到的广告业。第一段第二句提到,批评家批评广告商花费太多。由此可知,iniquitous具有否定或贬义的含义,而“非常普遍”是个中性词,没有感情色彩。题干表述错误,故答案为B项。
转载请注明原文地址:https://jikaoti.com/ti/TwVUFFFM
本试题收录于:
翻译硕士(翻译硕士英语)题库专业硕士分类
0
翻译硕士(翻译硕士英语)
专业硕士
相关试题推荐
将括号内的中文译成英文并以适当形式填入横线处。Thecountry’sproductiveforcesand________improvedsignificantly.(综合国力)
()referstothestudyofsocialaspectsoflanguageanditsrelationwithsociety.
Thecoreoflinguisticsexcludes().
TheJapanesedollar-buyingmakestraderseagerto______dollarsinfearofanothergovernmentintervention.
Self-relianceisanineteenth-centuryterm,popularizedbyRalphWaldoEmerson’sfamousessayofthattime,butitstillcomese
Self-relianceisanineteenth-centuryterm,popularizedbyRalphWaldoEmerson’sfamousessayofthattime,butitstillcomese
Reading______themindonlywithmaterialsofknowledge;itisthinkingthatmakeswhatwereadours.
It’snothingnewthatEnglishuseisontherisearoundtheworld,especiallyinbusinesscircles.ThisalsohappensinFrance,
DiscussionoftheassimilationofPuertoRicansintheUnitedStateshasfocusedontwofactors:socialstandingandthelossof
TheministryannouncedataStateCouncilInformationOfficepressconferenceonAugust11that47medicalteams,with779membe
随机试题
符合恶性高血压特征性病理变化的是
患者,男性,77岁。因脑出血入院,患者大小便失禁,需加铺橡胶单,其上端距床头约
检验检测机构合同评审的结果是()。
在项目全过程的回顾和总结的四个阶段中,项目建设准备阶段的总结与评价主要内容有()。
某新办的电脑公司,其经营业务有受托软件开发和某品牌财务软件的销售、安装、维护、培训。在具体经营中,受托开发的软件著作权,根据双方协议约定有归电脑公司所有、归委托方所有和双方共同拥有等三种情形;财务软件的安装、维护、培训费有的随同软件销售一并收取,有的在财务
财务内部收益率是指在整个()内,各年净现金流量现值累计等于零时的折现率。
InthepasttwoweekswehavelookedatthehappinessformuladefinedbypositivepsychologistMartinSeligman,whereH(happines
我们如今有铺天盖地的新信息需要去消化和记忆。互联网、移动电话、电视和其他电子产品里,都_______地涌现出新鲜事物。当不同信息同时涌现在记忆中,人们会无法_______出与当前目标不相关的信息,甚至还会禁不住去思考那些尚未开始做的事情,于是会出现____
TheGreatestShowonEarthTheOlympicGamesarethegreatestfestivalofsportintheworld.Everyfouryears,ahundredor
Iamafraidtosleep.Ihavebeenafraidtosleepforthelastfewweeks.Iamsotiredthat,finally,Idosleep,butonlyfor
最新回复
(
0
)