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  3. It’ s time to stop complaining. The economy might be melting down like a pat of(一小块)butter on a hot Hummer(悍马)roof, but for some

It’ s time to stop complaining. The economy might be melting down like a pat of(一小块)butter on a hot Hummer(悍马)roof, but for some

admin2015-05-14  29
问题     It’ s time to stop complaining. The economy might be melting down like a pat of(一小块)butter on a hot Hummer(悍马)roof, but for some people—you, maybe? —this could be a very good thing.
    Here’ s why. At no other time in recent history has it been easier or cheaper to start anew kind of company. Possibly a very profitable company. Let’ s call these start-ups LILOs, for "a little in, a lot out". These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers.
    How do you get started? All that’ s required is a great idea for a product that will fill a need in the 21st century. These days you’ d do best if your idea either makes people money or saves them money. And launching now will make your company stronger later—you’ll learn to survive on fumes until the economy improves.
    That’ s what John Tayman is doing. He’ s a writer living in San Francisco, where I met him; he wrote reviews for a business magazine I edited. Tayman knew little about technology and even less about business. And yet he dreamed of a website that would summarize car reviews from other sources and rank every model of new car. "It’ll be like RottenTomatoes. com meets Kelley Blue Book," he explained to me during lunch one day last June. Tayman said he intended to build the site on the side while continuing to write for a living. He’ d work on his new company only at night and on weekends. Oh, yes, and he had only about $ 10, 000. "Good luck with that!" I thought. Ideas are much easier to hatch than they are to execute.
    Tayman went to work with nothing more than his PowerBook laptop. A very organized fellow, he quickly discovered a lot of freebies(免费的东西)online—instructional manuals and sites aimed at bootstrappers(靠自我奋斗取得成功的人)—that walk you through the process from start to finish. The common wisdom would suggest that Tayman couldn’ t have picked a worse time to start a company that depends on automotive advertising. But he knew that going in(被理解). "I wanted to launch into(开始从事，投入)the dip so that by the time advertising improves, my site MotorMouths will be sitting pretty," he says.
What does the author think of the Web-based businesses?
选项 A、They are very easy to operate.
B、They cost nothing to run at all.
C、They are sure to be big-profit companies.
D、They need little investment but can make big profit.
答案D
解析 事实细节题。文章第二段提到在经济衰退期创办新型公司比较容易也比较便宜，并讲了这种公司的优点，最后一句提到这些公司就是网络商业公司，他们几乎不需要什么成本就可以创立起来，但可能会赚大钱。D项表述与文中内容一致，为正确选项。
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