Write an essay of 160-200 words based on the following drawing. In your essay, you should first describe the drawing, then inter

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问题     Write an essay of 160-200 words based on the following drawing. In your essay, you should first describe the drawing, then interpret its meaning, and give your comment on it.

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答案 There are two pictures in which a manufacturer is boasting about his product in advertisement, exaggerating the function of the product. As is known to all, advertising is common throughout the world as a way of letting the public know about a product. In most countries in the world, advertising is common. You can see posters on doors, signs on buses, pictures in magazines, and commercials on TV. Advertisements provide the most direct, comprehensive and detailed information. We gel to know about household goods from advertisements. Advertising can be beneficial to the customers if it is true to its claims. But some advertisements are misleading and cheating. They are filled with flowery phrases and empty promises. False advertising cheats consumers and, in some serious cases, threatens gullible people’s lives. For example, a false drug advertisement may delay a patient’s treatment to risk his life. On the one hand, manufacturers are confronted with a problem—how to keep their sales high enough to stay competent in the business. In order to sell their products, they sometimes lie to convince the consumers that their products are preferable. On the other hand, advertisers are inconsiderate of the public. What they care about is making money. So the advertisements they have made are not based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.

解析     本文是图画式现象解释型作文。本文中有两幅图画:在一名生产商的嘴里,他生产的小产品在广告中被无限放大。因此可以看出,这里指出的是我们生活中经常遇到的问题:虚假广告。日常生活中,广告无处不在,深入人们的生活。广告可以提供最直接、全面和详细的信息。我们从广告上了解各种产品。广告如果名副其实,对消费者是有益的。但事实是,许多广告起误导作用,并具有欺骗性,夸大产品的功效,一些虚假广告,例如药品广告会给消费者带来严重后果,甚至威胁到人们的生命。在文章末段,作者就虚假广告的产生原因进行了,分析:生产商为了追求利益最大化,不惜夸大其辞;而广告商对消费者不负责任,不严格审查广告的真实性,只要赚钱就好。
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