2. 外语
  3. - You feel that your company’s new products can benefit from better publicity. The Sales Director has asked you to write a propo

- You feel that your company’s new products can benefit from better publicity. The Sales Director has asked you to write a propo

admin2016-09-24  41
问题 - You feel that your company’s new products can benefit from better publicity. The Sales Director has asked you to write a proposal giving your ideas.
- Write a proposal for the Sales Director:
- mentioning the new products concerned
- listing the disadvantages of the current advertising
- outlining how your competitors’ advertising strategy
- suggesting new ideas to advertising.
选项
答案Proposal for improving the product advertisement Introduction This report aims to analyse the advertising strategy of our 3G cell phone, compare it with the strategy of our rivals, and give suggestion for future an campaign. Sales of 3G cellp phones for teenagers last quarter is not very satisfying, with only 20,000 sold out. On the contrary, the compatible products are doing fine. Observations - While our company are making outdoor display card in shopping centers and also media advertisement at TV last quarter, there has been a significant decrease in sales. By observation we found that teenagers at school don’t often go to shopping centers and even less do they watch TV nowadays as they often use computers for all kinds of activities. - On the contrary, the rival firms advertisement is made totally to student’s interest and their printed ads are posted at university campuses, where students can see easily. What’s more, they hold many activities at school campuses to attract youngsters. And their advertisement are played on the net, like BBS or blogs. Conclusion Therefore, it’s very urgent and necessary for as to modify our advertising method and learn from our competitors. Recommendations I suggest that better advertisements as the following be made to attract customers to publicize our products. - First, some posters should be posted in school campuses. - Second, some activities like basketball games can be organized at schools, and we can also sponsor such activities. - Third, as most colleges surf the internet nowadays, some interesting games and flashes advertising our products should be put on the internet. And more posters should be given out to internet bars. With these advertisements and sales promotion, I’m sure our company can regain our leading position in G3 cell phone market.
解析     题目要求写一份建议书。根据题目要求，这是一份写给销售经理关于改进广告宣传产品的建议书。要求首先说明新产品目前的情况。然后列出目前广告的缺点，接下来要列出竞争对手的广告措施。最后提出自己的建议。写作时应注意条理清晰，层次分明。提建议时应针对前面提到的问题及竞争对手的优点。
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