首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Quality is an important part of the price of cosmetic products. B、Quality is not a key factor for the price of cosmetic produc
A、Quality is an important part of the price of cosmetic products. B、Quality is not a key factor for the price of cosmetic produc
admin
2016-07-29
23
问题
Financially speaking, makeup can be a burden. By one estimate, a woman in the US will spend an average of $15,000 on makeup in her lifetime. The fact is that the ingredients in these products often account for no more than 15% of the cost, according to Randy Schueller. a cosmetic chemist who has been in the beauty business for more than 30 years.
What people are mainly paying for is marketing, packaging, and brands. That’s why lipstick, for example, which is mostly wax, oil, and pigments, routinely costs more than $20 a tube at a department store makeup counter.
Schueller says that, because ingredients are such a small share of the cost, "price does not really relate to quality when it comes to cosmetic products."
In fact, packaging has become such a focus in the industry that there are actually awards given out for it.
Where the makeup is sold matters, too. It’s a form of marketing in itself, which is evident when you consider the difference between upscale brands carried at retailers such as Sephora and Ulta and mass-market brands sold at drugstores.
Karen Grant, the global beauty industry analyst at research firm NPD, says they’re two different models, and consumers pay for that difference. At higher-end stores, you "pay for the display areas and the people who are helping to sell the product, whereas in a mass environment it can be sealed up behind a package and sit on a shelf," she says. High-end shops also often make tester items available, and may accept returns even on used items. It simply costs a retailer more to be profitable in that environment, and those costs are factored into the price tags on the products.
There’s evidence that consumers are buying into famous brands at increasing rates. Sales in the global cosmetics market are rising to $56.9 billion last year, according to Euromonitor and are expected to keep growing. But it’s not because the price of makeup is getting more expensive. In fact, it hasn’t.
What should a consumer do? Know what you’re looking for. If you want a lipstick that will last, then go with one designed for that. But don’t assume that more expensive means better. More than anything else, what the price of makeup simply reflects is the price that you’re willing to pay for it.
20. What do we learn about Randy Schueller according to the speaker?
21. What is Randy Schueller’s conclusion about ingredients as a small share of the cost?
22. What is the evidence of more and more consumers buying into famous brands?
选项
A、Quality is an important part of the price of cosmetic products.
B、Quality is not a key factor for the price of cosmetic products.
C、Ingredients does not relate to the quality of the cosmetic products.
D、Ingredient plays an important role in the quality of cosmetic products.
答案
B
解析
录音提到,由于原料价格在成本中的比例很低,Randy Schueller认为化妆品的价格并非与质量相关,所以B项是正确答案.该项的a key factor for对应录音中really relate to。录音提到.对于化妆品来说价格与质量并无太大关联。但A项肯定了质量对价格的重要作用,因此错误;C项和D项用原料(ingredients)替换了质量(quality),属于偷换概念,因此都错误。
转载请注明原文地址:https://jikaoti.com/ti/MCyFFFFM
0
大学英语六级
相关试题推荐
A、Ateacher.B、Apsychologist.C、Alibrarian.D、Apublisher.C从男士的话“书本在24区书架的最上面”,可知男士非常熟悉课本所在的位置,从而判断出他是图书管理员,故选C。
Sometwentyyearsago,theperformanceofgirlsandboysinclasswascompared.Boys【B1】______betterinexams,sovariousmeasures
A、Heusedallofittoexchangeafreeticket.B、Hetradedhalfofitforfreecoupons.C、Hewenttohavefourfreemealsinar
A、10.B、4.C、3.D、1.C短文说,Johnson全家用了三年的时间攒够了里程数才换了免费机票。故答案是C。四个选择是数字,初步猜测题目问的可能与数字细节有关,边听边做好笔记。
Haveyoueverwantedtotravelbackthroughtimeandseewhatlifewaslikeatthedawnofman?Well,museumscanmakehistory【B
A、Securemorestudentparkingspaces.B、Preserveopenspacesoncampus.C、Getmorefundingfortheirgroup.D、Scheduleameeting
A、Suegotpromoted.B、Johnhadtoquithisjob.C、BothJohnandSuegotaraise.D、SuefailedtocompleteherprojectA录音结尾提到,职位
Spaceisadangerousplace,notonlybecauseofmeteors(流星)butalsobecauseofraysfromthesunandotherstars.Theatmosphe
Bloggingisapastimeformany,evenalivelihoodforafew.Forsome,itbecomesanobsession(使人痴迷的事物).Suchbloggersoften【B1
InternationalWomen’sDay(8March)isanoccasionmarkedbywomen’sgroupsaroundtheworld.Thisdateisalsocommemoratedatth
随机试题
Task2A.rapidlyreductionintheamountoielectricityB.harmingthepeopleC.throughthepipesD.agreatexpenseE.t
溶栓疗法治疗下肢深静脉血栓形成的首选药物是
土地增值税的纳税人应于转让房地产合同签订()日内,到房地产所在地的主管税务机关办理纳税申报。
沥青混凝土碾压作业时,初压温度,碾压终了温度分别不得低于()℃。
甲、乙、丙、丁等20人拟共同出资设立一个有限责任公司,股东共同制定了公司章程。在公司章程中,对董事任期、监事会组成、股权转让规则等事项作了如下规定:(1)公司董事任期为4年;(2)公司设立监事会,监事会成员为7人,其中包括2名职工代表;(3)股东向股
拍卖:委托人将物品委托专门机构竞价销售,专门机构在完成委托义务后获得报酬的行为。以下属于拍卖行为的是()。
某金融管理局要开展一项打击网络非法集资的项目,工作人员小李在前期摸底排查工作中有以下四项工作内容:(1)通过互联网搜集集资公司的相关信息;(2)对有联系电话的集资公司打电话询问;(3)拍摄非法集资的短视频进行播放;(
四位厨师聚餐时各做了一道拿手菜。现在要求每个人去品尝一道菜,但不能尝自己做的那道菜。问共有几种不同的尝法?()
某商场促销活动时宜称:“凡购买100元商品均送80元购物券。对因促销活动产生的纠纷,本商场有最终解释权。”刘女士在该商场购买了1000元商品。返同800元购物券。刘女士持券买鞋时,被告知鞋类商品2天前已退出促销活动,必须现金购买。刘女士遂找商场理论,协商未
接收来自bigblue_beijing@yahooxom的邮件,并回复该邮件:正文为:信己收到,祝好!。
最新回复
(
0
)