首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are cost
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are cost
admin
2012-03-21
25
问题
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are costs of production, transportation, storage,advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs(and built-in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.
The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink coast have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost: factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher-priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7,995 has more appeal to a potential car customer than $8,000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
In a bidding deal,_____.
选项
A、the buyer search from place to place for desired object
B、the government selects the best items
C、the government transacts with an individual
D、the sellers compete with each other for the bid
答案
D
解析
细节理解题。最后一段列举了两个例子,从中可以看出,在出价法交易中,销售者需通过竞相投标使商品得以销售。这与拍卖交易正好相反。这句话表示:“销售者竞相投标销售”。
转载请注明原文地址:https://jikaoti.com/ti/GegMFFFM
0
专业英语四级
相关试题推荐
Americancitiesare【C1】______otherdriesaroundtheworld.Ineverycountry,citiesreflectthe【C2】______oftheculture.Cit
WhatdoesthespeakersayabouttheroadbetweenMainandQuebec?
KeyplayersintheCongoKinshasawarareholdingtalksabout______followingtherebeltakeoverMondayofastrategiccityof
CommunicationSkillsMakenomistake,learninganylanguagetoproficiencytakesthousandsofhours,butlearningenough
Nutritionist’sAdviceEatingcorrectlyinyour20sand30scanbeamatterofvisualaesthetics,ratherthanatiresomeex
WriteonANSWERSHEETONEacompositionofabout150wordsonthefollowingtopic:TheMainDifferenceBetwee
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandtoblamethemformostofthemisunderstandingsbetw
Bush’sofferinghelpforthesurvivorsoftheearthquakeinIran______.
HewasthesilentofthestormthateruptedaftertheviolentdeathofDiana,PrincessofWales.Theonlysurvivorofthehorrif
Thedigestiveenzymepepsinbreaksdownproteinsintocomponents_____readilyabsorbedbythehumanbody.
随机试题
A.反佐B.反治C.两者均是D.两者均非(1992年第111,112题)“寒因寒用”,“热因热用”是()
尿液的浓缩与稀释取决于
钙调蛋白参与多种酶作用的调控,它属于
脑出血的常见原因包括()。
男性矿工,井下作业时发生塌方砸伤背部,当即倒于地上,腰背疼痛,下肢无力,活动困难,准备立即送医院。如果病人腹胀、腹痛、肠蠕动慢,可能是由于
根据《基金管理公司投资管理人员管理指导意见》私募基金管理人不得聘用从其他公募基金公司离职未满()个月的基金经理从事投资、研究、交易等相关业务。
企业过度使用应付账款来应对现金短缺的结果将导致商业信用减少,从而引发借款需求。()
下列项目中,不属于估值技术的是()。
画家顾恺之、陆探微的风格是“笔才一二,象已应焉”的“疏体”。()
手机:数据线:电脑
最新回复
(
0
)