首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
admin
2013-09-26
35
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://jikaoti.com/ti/CT8FFFFM
0
大学英语六级
相关试题推荐
NaturalgasVehiclesKermittheFrogoncesaid,"It’snotthateasybein’green."Althoughhewasn’treferringtocars,his
Everyonewouldhaveheardthefamousphrase"Angerisonesortofdanger".Itisanage-oldsaying,butitistestedandstillh
A、Theymakehimfeelgood.B、Theymakenoimpactonhim.C、Theyborehim.D、Theymakehimangry.A事实细节题对话中女士说教授很高兴有人旁听他的课。
TheThree-YearSolutionHartwickCollege,asmallliberal-artsschoolinupstateNewYork,makesthisoffertowell-prepared
Angerandotherstrongemotionscantriggerpotentiallydeadlyheartrhythmsincertainvulnerablepeople.Previousstudies
Angerandotherstrongemotionscantriggerpotentiallydeadlyheartrhythmsincertainvulnerablepeople.Previousstudies
A、Jointcustody.B、Visitationrights.C、Allproperties.D、Estatepayments.B细节题。浏览选项可知此题考查细节。男士问女士Areyougoingtogivehimjoin
A、Nuts.B、Sugar.C、Vegetableoil.D、Dairyproducts.B推理题。文章介绍到吃糖不会必然导致肥胖,因为这是一种间接获得脂肪的途径(Youdon’tnecessarily“getfat”byeating
A、Healsoneedsanewtennisracket.B、Hedoesn’tthinkBrainwillrepaytheloan.C、Hewantstoborrowsomemoneytoo.D、Hecou
A、Satisfying.B、Tough.C、Meaningless.D、Boring.A短文开头提到,Zoe是一位成功的公共关系咨询师,生活很顺,由此可推断出,她对自己在伦敦的生活还是挺满意的,故答案为[A]。
随机试题
以下不属于创造价值的原则是()。
我国票据上记载的开户银行账号属于票据的_________。
牙体缺损的修复方法不包括
对于骨盆底,下列哪项正确
大出血患者输注冷沉淀后的最重要的检测指标是
患者,蒸蒸汗出,渴喜引饮,面赤烘热,烦躁不宁,或有发热,或关节烦痛,或大便干结,舌红,苔黄,脉洪大。治当清里泄热,宜选
有毒的药物是
根据我国的《反补贴条例》进行调查、采取反补贴措施的补贴,必须具有专向性。下列情形中,具有专向性的补贴是()。
设D={(u,v)|u2+v2≤x2},则
Notlongago,TedGupopenedabatteredoldsuitcasefromhismothersatticanddiscoveredafamilysecret.Insidewasathick
最新回复
(
0
)